The #1 Conference for Creators of the Brand Experience
EMS is designed to prepare corporate event and trade show marketers for what’s next. Hear from brand-side event executives leading the ultimate three-day conversation. Commiserate with your peers and meet new partners inside our Hall of
Ideas. Address your challenges and find the solutions you need to lead and thrive in the next era of
experiential marketing. If experiential marketers are talking about it, we’re talking about it.
Only at EMS.
Who Attends EMS
Even in a volatile business landscape—with all the rules getting rewritten in real-time—nothing beats the power of experiential marketing. The Experiential Marketing Summit has become the event industry’s mega-show for for b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, event technology gurus and more.
What You'll Learn
EMS is the ultimate three-day conversation for event and trade show marketers. How will the industry thrive in the months ahead? What are the world’s leading brands planning for this year and beyond? How will brand experiences change and adapt to a market that’s constantly changing? Everything is on the table at the Experiential Marketing Summit—and you can’t afford to miss it.
Who You'll Learn From
Only at EMS, the brands you know, love and respect are your teachers and mentors. From traditional breakout sessions, to Q&As, to deep-dive workshops, to power panels and keynotes—you’ll get senior-level perspectives on the current experiential marketing landscape and what’s to come next. The Summit delivers the most mission-critical trends, best practices and how-tos available on experiential marketing.
2026 ADVISORY BOARD
At Event Marketer, we want to ensure that the Experiential Marketing Summit is evolving to fit the needs of the marketers who attend our events. As part of our efforts, we have engaged an Advisory Board of leading brand event marketers to help us curate an enhanced program and create an even better EMS.
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Michael Barclay
Executive VP, Experiential,Sundial Media Group -
Jenny Stahl Cobler
VP, Global Experiential & Entertainment Marketing,
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Laura Lovas
Vice President, Strategic Partnerships and Events
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Erin Moore
Manager, Global Conventions and Pharmaceutical Meetings,
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Dan Preiss
VP-Experiential Marketing,
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Jeff Quezada
SVP-Marketing Program Specialist, Global Arts, Culture & Experiential,
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Alex Sapiz
Senior VP-Corporate Marketing,
Speakers
A powerhouse lineup of top brands took the stage at EMS 2025 to share cutting-edge strategies in experiential marketing. Industry leaders from Dell Technologies and Opus Agency led sessions on creating competitive event strategies. DreamWorks Animation, Universal Pictures and Shopify explored pop culture’s role in brand engagement. Red Bull, Canva and Visa showcased innovations in event technology and personalization. e.l.f. Beauty discussed connecting with modern consumers, and so much more.
2026 SPEAKERS TO BE ANNOUNCED
Agenda
EVERY YEAR WE COVER:
Case Studies
Trends
Event Logistics
Innovation
Technology
Venue
MGM Grand
3799 S Las Vegas Blvd
Las Vegas, NV 89109
Room block information coming soon.
SPONSORS AND EXHIBITORS
Reach Event Marketer’s highly engaged audience of the leading buying companies in the market.
Grab a spot in the Hall of Ideas, book a thought-leadership speaking package or explore sponsorship to serve as your business generation engine for 2026—and beyond.
Act now to secure a prime location in the Hall of Ideas for 2026. Explore sponsorship options that allow you to directly target the titles you want. Let us help you create a package that leaves our attendees talking about you—even on the plane ride home.
Contact
Questions
For questions regarding event registration, please contact:
Lynne Schreur
lschreur@accessintel.com
Sponsorship
Interested in sponsoring/exhibiting?
Questions? Contact:
Jon McLoughlin
Director, Event Sales
jmcloughlin@accessintel.com.
Program
For information on programming and speaking opportunities, please contact:
Shannon Given
sgiven@accessintel.com