THE 2015

Tuesday, November 3
12:00 p.m.

It is the world’s largest, most-respected and most prestigious awards program for the use of technology in experiential marketing. The 2015 Event Technology Awards recognize the best of the best in “digital+live” experiences—and winners are named each year at a packed luncheon gala held during EventTech.

This year’s gala takes place November 3 at the Bellagio in Las Vegas. A ticket to the Event Technology Awards is included with all EventTech conference registrations or can be purchased separately. Come join the industry as the best digital+live event marketers are unveiled. Get inspired. Get ideas. Cheer on the best work in the industry over the past 12 months. Click HERE to purchase your tickets or one of the few available tables of 10.

Finalists listed below in alpha order by client.

Best Use of a Single Technology (B-to-C)

Campaign: Survive the Strain VR Experience
Client: FX Networks

Campaign: Pancake Selfie
Client: Holiday Inn Express
Partner: Geometry Global

Campaign: Trailscape
Client: Merrell
Partners: Hill Holliday, Framestore, MKG

Best Use of a Single Technology (B-to-B)

Campaign: Newfront iPad Wall
Client: AOL

Campaign: Worldwide Partner Conference 2015
Client: Microsoft
Partners: Mosaic, Thuzi

Campaign: 2015 Mobile First Conference
Client: MobileIron
Partner: InVision Communications

Best Combination of Event Technologies (B-to-C)

Campaign: Launch Of OnePlus 2
Client: OnePlus
Partner: TBA Global

Campaign: Made for U
Client: Target
Partner: Periscope

Campaign: 2015 International Fight Week
Client: UFC
Partner: Thuzi

Best Combination of Event Technologies (B-to-B)

Campaign: Digital Life at CTIA
Client: AT&T
Partner: CSE

Campaign: EMC World 2015
Client: EMC
Partner: Opus Agency

Campaign: Worldwide Partner Conference 2015
Client: Microsoft
Partners: Mosaic, Thuzi

Best Digital+Live Campaign

Campaign: Untameable Tour
Client: Bacardi
Partner: GMR Marketing

Campaign: #DellLounge Powered by Windows 10
Clients: Dell, Microsoft
Partner: Lacy Maxwell Productions

Campaign: #WhosGonnaWin
Client: Verizon
Partner: Wasserman

Best Use of Social Media

Campaign: Cisco Live 2015
Client: Cisco

Campaign: HP Discover 2015
Client: HP

Campaign: Imagine Dragons Destination Dragons Tour
Client: Southwest Airlines
Partner: MAC Presents

Best Touch/Gesture Interactive

Campaign: Carmelo Anthony Freethrow Challenge
Client: Kumho Tire
Partner: Pearl

Campaign: Reebok Athlete Challenge
Client: Reebok
Partner: Genuine

Campaign: Earn Your Armour
Client: Under Armour
Partner: agencyEA

Best Use of A/V

Campaign: Digital NewFront 2015
Client: AOL
Partner: Barkley Kalpak Agency

Campaign: Canon Expo 2015
Client: Canon
Partners: Imagination the Americas, Dentsu America

Campaign: Manufacturing Innovation Immersion
Client: Ford Motor Co.
Partner: BRC Imagination Arts

Best Audience Interactive

Campaign: Coke Zero Drinkable Billboard
Client: Coca-Cola Co.
Partners: IMG LIVE, Ogilvy & Mather, Specialized Mobile Exhibits

Campaign: Ignite Launch
Client: Puma
Partners: iDEKO Productions, Ogilvy PR

Campaign: Experience Data Visualizer
Client: Yahoo!
Partners: We Are The Nation, Mad Systems

Best Use of Handheld Technology

Campaign: Acura AR Experience
Client: American Honda Motor Co.
Partner: George P. Johnson

Campaign: Priceless Surprises
Client: MasterCard
Partner: Octagon

Campaign: Make Safe Happen Safety Experience
Client: Nationwide
Partners: Current Studios, Event Marketing Strategies, JKS Motorsports, Ogilvy

Best Event App

Campaign: Congress Support App
Client: Astellas
Partner: Ashfield Meetings & Events

Campaign: South By Southwest Go
Client: South By Southwest
Partner: Eventbase

Campaign: Chaco Footwear Fit For Adventure
Client: Wolverine Worldwide
Partners: Highline, Auxiliary Advertising & Design

Best Use of RFID/NFC/BLE

Campaign: Performance Lab
Client: Air Force
Partner: GSD&M

Campaign: MyOpen
Client: American Express
Partner: Momentum Worldwide

Campaign: Sandbox
Client: Sandvik
Partners: Czarnowski, FlexVisual

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