Experience Design and Technology Awards Finalists Named

Winners to be Named Live in Las Vegas Nov. 14 amid Hundreds of the Industry’s Top Event Marketers

The editors of Event Marketer magazine announce the finalists of the 2018 Experience Design & Technology Awards, the world’s largest and only recognition program celebrating the best-designed live experiences and the most powerful “wired” engagements delivered by brands and partners worldwide. Congratulations to all of this year’s finalists.

Event Marketer will name the gold, silver and bronze winners in each category in Las Vegas at a luncheon gala held in conjunction with EventTech. Click here to purchase tickets.

Finalists listed below in alpha order by client.

Best Overall B-to-B Environment
Campaign: Google Cloud Next
Client: Google
Partner: Sparks

Campaign: National Distributor Conference
Client: Heineken
Partner: Proscenium

Campaign: One Week 2018
Client: Microsoft
Partner: Zed Ink

Best Overall Consumer Environment
Campaign: Bumble Hive LA
Client: Bumble
Partner: Manifold

Campaign: SXSWestworld
Client: HBO
Partners: Giant Spoon, Mycotoo, Glass Eye, Kilter Films

Campaign: Just Do It HQ
Client: Nike
Partner: Gallagher

Best Museum Environment
Campaign: This Little Light of Mine
Client: Mississippi Civil Rights Museum
Partners: Hilferty & Associates, Transformit, Monadnock Media, CED, Exhibit Concepts

Campaign: Hebrew Bible Experience
Client: Museum of the Bible
Partner: BRC Imagination Arts

Campaign: The Parlors
Client: Thomas Cole National Historic Site
Partners: Publicis.Sapient, Second Story

Best Two-Story Environment
Campaign: Mobile World Congress 2018
Client: Cisco
Partner: Mirror Show Management

Campaign: IBM Think Welcome Experience
Client: IBM
Partner: George P. Johnson

Campaign: Campus Oculus
Client: Oculus by Facebook
Partner: FGPG

Best Mobile Marketing Vehicle
Campaign: The Bacon Express
Client: Applegate
Partner: Cyrano Rox

Campaign: Elyx Mobile Bar
Client: Absolut Elyx
Partner:  Legacy Marketing

Campaign: Ride and Dine
Client: Uber
Partner: Manifold

Best Outdoor Environment
Campaign: Pacifico Porch
Client: Constellation Brands
Partners: Friasworks, The Shop@Showready 

Campaign: The Good Place
Client: NBC
Partner: Oaken Anchor

Campaign: Farm of the Future Experience
Client: Nutrien Ag Solutions
Partner: Osborn Barr

Best Trade Show Exhibit (Under 50′ x 50′)
Campaign: VMworld 2018
Client: Rubrik
Partner: Astound Group 

Campaign: CES 2018
Client: Sleep Number
Partner: Centerpoint Marketing

Campaign: Fantasy Freeze
Client: Taco Bell 
Partner: Cyrano Rox 

Best Stage Experience
Campaign: Global Owners Conference
Client: Hilton
Partner: agencyEA 

Campaign: 2018 CES Keynote 
Client: Intel
Partners: Clarity Creative Group, John Halloran + Associates

Campaign: Associates and Shareholders Week
Client: Walmart
Partner: LEO Events

Best Trade Show Exhibit (50' x 50' And Up)
Campaign: Jurassic World E3 2018
Client: Frontier Developments
Partners: Envy-Create, Display Fabrication Group

Campaign: Watson Health at RSNA
Client: IBM
Partner: 3D Exhibits

Campaign: Kind + Jugend 2018
Client: Munchkin
Partners: Unrivaled, Gielissen

Best Permanent or Pop-Up Retail Experience
Campaign: Google Home Mini Pop Up Tour
Client: Google
Partner: MAS Event Design

Campaign: Pop-Up Retail Experience
Client: Mercedes-Benz
Partner: Czarnowski

Campaign: Washlet of Wonderment
Client: TOTO
Partner: satoriteller

Best Use of a Single Technology (B-to-C)
Campaign: Rose Chatbot
Client: The Cosmopolitan of Las Vegas
Partner: R/GA

Campaign: Explorer 150
Client: Duracell Canada
Partners: wonderMakr, Spark Foundry

Campaign: Fracture Digital Video Installation
Client: FX
Partner: Industria Creative

Best Use of a Single Technology (B-to-B)
Campaign: Hybrid Chatbot
Client: Dell Technologies
Partner: AtlasRTX

Campaign: Storyscape by Es Devlin
Client: Instagram
Partners: Es Devlin Studios, We're Magnetic, Luke Halls Studio, res.lab, Bay Productions

Campaign: Build Your Brand at CES 
Client: Oath
Partner: SET Live

Best Combination of Event Technologies (B-to-C)
Campaign: The Food Effect
Client: Land O'Lakes
Partners: Colle McVoy, Civic Entertainment Group, productionglue

Campaign: The Hangar
Client: U.S. Air Force
Partner: GSD&M

Campaign: 2018 FIFA World Cup Activation
Client: Visa
Partners: GMR Marketing, Shiraz Creative, Texel, Inition

Best Combination of Event Technologies (B-to-B)
Campaign: FORTNITE @ E3
Client: Epic Games 
Partners: FGPG, The Shop@ShowReady

Campaign: Nike x NBA Uniform Launch
Client: Nike
Partners: productionglue, Willo Perron

Campaign: Next-Level Gatorade Engagements
Client: PepsiCo
Partner: Mirror Show Management

Best Digital+Live Campaign
Campaign: Road to Coachella
Client: BMW 
Partner: Mirrored Media

Campaign: Defiant Ones
Client: HBO
Partner: Translation Enterprises

Campaign: Create Change
Client: Microsoft
Partner: Wasserman

Best Use of Social Media
Campaign: Road to Coachella
Client: BMW 
Partner: Mirrored Media

Campaign: Mustang Bullitt Reveal
Client: Ford
Partner: Imagination

Campaign: Defiant Ones
Client: HBO
Partner: Translation Enterprises

Best Touch- or Gesture-Based Event Interactive
Campaign: Be Like Steph
Client: Kaiser Permanente
Partners: Octagon, Next/Now

Campaign: Gatorade Recovery Showcase
Client: PepsiCo
Partner: Mirror Show Management

Campaign: The Hangar
Client: U.S. Air Force
Partner: GSD&M

Best Use Of A/V
Campaign: Ranger Reveal
Client: Ford
Partner: Imagination

Campaign: Cinema House
Client: LG
Partner: BFG Communications

Campaign: Xbox Experience at E3 2018
Client: Microsoft
Partner: Zed Ink

Best Audience Interaction
Campaign: Auto Tunes
Client: Lyft
Partner: Deeplocal

Campaign: NFL Experience Times Square
Client: NFL
Partner: M1 Interactive

Campaign: Personalized Moment
Client: Pandora
Partner: Next/Now

Best Use of Virtual Reality or Augmented Reality
Campaign: Virtual Eye Experience
Client: Alcon
Partner: Elara

Campaign: A Moon for All Mankind
Client: Samsung
Partners: Cheil Worldwide, Iris, Framestore, Mannetron, GCVRS

Campaign: Army Navy Game Parachute
Client: USAA
Partner: IMG Live

Best Event App
Campaign: Cisco Live
Client: Cisco
Partner: Eventbase

Campaign: Worldwide Convention
Client: McDonald's
Partner: Kindle Communications

Campaign: Create Change
Client: Microsoft
Partner: Wasserman

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