Full Program

Download Agenda

Monday | November 12

8:00 AM – 6:30 PM
AddAdded to My Agenda

REGISTRATION

Room: The Paris Ballroom Foyer
9:30 AM – 12:15 PM
AddAdded to My Agenda

MORNING AXE THROWING EXCURSION

Room: Axe Monkeys
Axe throwing isn’t just for lumberjacks. Come network with your peers as you learn to throw axes—only at EventTech. You’ll learn how to throw and have a great time competing against other EventTech gents and ladies at Las Vegas’ premier indoor axe throwing venue, Axe Monkeys. Additional $75 fee required. Sign up when you register. Includes transporation to/from Paris. Shuttle will depart from Paris North Entrance at 9:30am. We recommend to meet in the Paris North Entrance (located by Anthony Cools Experience and Sports Booking) by 9:15am to catch the shuttle. Shuttle will return to Paris at 12:15pm.
2:45 PM – 4:45 PM
AddAdded to My Agenda

WORKSHOP: EVENT BROADCASTS AND LIVE STREAMING

Room: Versailles 1-2
From controlled livestreams to user-generated content feeds to social platform channels and more, amplifying live events to larger audiences across the web and social media networks is no longer optional.

After all, the more eyeballs you can reach, the more hearts and minds you can impact. In this workshop, we’ll discuss trends, best practices and case studies related to event broadcasts and live-streaming. We’ll cover:

  • The Strategy and Creative of Livestreaming. From the initial brainstorm to the execution, how to plan for the perfect broadcast.
  • The Screened Experience. Translating your event’s messaging, content, environment and energy to livestream viewers watching on screened platforms.
  • Tech Stack & Budgeting. A review of technical requirements and ballpark budget planning.
  • The Do’s and Don’ts of Live-streaming. Case studies and best practices on great ideas… and pitfalls.
Presented By:
2:45 PM – 4:45 PM
AddAdded to My Agenda

WORKSHOP: UNDERSTANDING GEN Z AND ALPHA: THE NEXT GREAT GENERATIONS

Room: Versailles 3-4
There are new consumer segments coming of age, and this is where you’re gonna learn about them. Leave your pre-existing notions of X, Y and Millennials behind as we jump into the nuances of Z—and Alpha, too.

To say technology comes naturally to Gen Z would be an understatement—they aren’t aware of a world without it. In this workshop, 19-year-old influencer Connor Blakley will dive into “the next great generation of consumers” through the lens of technology and social media. We’ll cover:

  • Topline understanding Gen Z, from their overall behaviors and “what ya gotta know” about their buying preferences and engagement tendencies.
  • The main differences between Gen Z and Millennials. Only if you understand the differences can you change the way you are (and will be) marketing to younger consumers.
  • Reaching Gen Z with high-impact events and experiences, leveraging technology, and the role of social media as a thread that crosses through and connects all engagements.
  • Case studies and best practices for reaching Gen Z.
Presented By:
  • Connor Blakley, Author, Youth Culture Expert, Influencer and Entrepreneur
5:00 PM – 6:30 PM
AddAdded to My Agenda

OPENING RECEPTION

Room: The Paris Ballroom
Come mix and mingle with this year’s attendees and partners in our largest Campus ever. And swing by EventTech Central (middle of the Campus), sponsored by Highmark Outdoor, for a fresh Cuba Libre. Chévere!
5:30 PM – 5:50 PM
AddAdded to My Agenda

CAMPUS TECH TOUR: FACE-TO-FACE & PEER-TO-PEER TOUR

Room: Jifflenow Booth #309
Our popular guided tours provide easy access to quick tech overviews during receptions. This tour: Technologies and experiences for creating better networking, face-to-face conversations and peer-to-peer dialogs at events and trade shows. From meeting automation platforms to check-in kiosks and platforms for getting event audiences to come together. Note: Tours hosted by Event Marketer’s Jeff Fortmann and begin at Jifflenow booth #309.
6:00 PM – 6:20 PM
AddAdded to My Agenda

CAMPUS TECH TOUR: PRODUCT SPOTLIGHT TOUR APPS, BOTS AND BEYOND

Room: Jifflenow Booth #309
Our popular guided tours provide easy access to quick tech overviews during receptions. This tour: From the latest and greatest in app innovations to leveraging the red-hot bot trend, from new creative technologies to incredible fabrication and interactive platforms. Check out immersive domes, transformative outdoor exhibits, chatbots and more. Note: Tours hosted by Event Marketer’s Jeff Fortmann and begin at Jifflenow booth #309.

Tuesday | November 13

6:30 AM – 7:15 AM
AddAdded to My Agenda

OPTIONAL WAKE-UP 5K RUN

Room: Meet in Main Paris Lobby at 6:20 a.m.
Join other EventTech runners for three (or if you want, six) miles of networking. Each morning we will start at the Paris and take a jog amid some of Las Vegas’ best run routes. Group stretch in the main Paris lobby at 6:20 a.m.; group leaves at 6:30 a.m. (There is no charge to participate but you must sign up online when you register for EventTech. No walk-ups will be accepted.)
7:15 AM – 7:00 PM
AddAdded to My Agenda

REGISTRATION

Room: The Paris Ballroom Foyer
7:45 AM – 8:30 AM
AddAdded to My Agenda

BREAKFAST

Room: The Paris Ballroom
Get up and come on down for a cup of coffee, some fruit, and many conversations with fellow attendees.
8:30 AM – 9:30 AM
AddAdded to My Agenda

OPENING KEYNOTE: THE ART OF DIGITAL PERSUASION

Room: The Paris Ballroom
Kick off your EventTech experience with a rapid-fire talk on using the next generation of social media to drive events, conversations—and conversions. Entrepreneur and digital persuasion expert Erin Gargan King will discuss the evolution of influencer marketing, and the shift away from leveraging celebrities to taking advantage of "macro, micro and every day" influencers to boost your social storytelling in a more authentic way. Walk away with a fresh set of objectives to begin to reimagine and transform your social event strategy.
Presented By:
  • Erin Gargan King, Author, "Digital Persuasion: Sell Smarter in the Modern Marketplace"
9:45 AM – 10:15 AM
AddAdded to My Agenda

A GUIDE TO INTERACTIVE CONTENT AT B-TO-B EVENTS

Room: Lab 3
Content is often better experienced than described in words. For brands in industries with complex subject matter, technology can help conference attendees interact with and amplify themes and products better. In this session, get ideas to live-wire your content from leading events by GE, BBC News, Uber, GitHub and more. Learn about selecting engaging a/v concepts, activating social studios, live podcasts and producing web casts; and integrating VR and AR, among strategies. Walk away with insights to reframe your content game.
Presented By:
9:45 AM – 10:15 AM
AddAdded to My Agenda

ANALOG EXPERIENCES: HOW TO STRIKE A BALANCE BETWEEN NO-TECH AND LOW-TECH

Room: Lab 5
The tech-less event experience, otherwise known as going analog, has become the hottest trend in the industry. But often, these experiences fall short because they don’t provide a truly fulfilling experience for attendees, and rather focus on the photo op alone. As creative professionals, experience builders have an opportunity to make tech-less events better with a better understating of attendees’ needs, the right strategic approach, and often times, the right technology, too. In this session, learn how to strike a balance between high-tech and no-tech, and how to weave in technology to preserve the visceral nature of analog experiences, and better deliver on your event goals, overall.
Presented By:
9:45 AM – 10:15 AM
AddAdded to My Agenda

DIGITAL EASTER EGGS, SECRET HASHTAGS AND MORE: METADATA AS ENGAGEMENT

Room: Lab 4
Get ready to get lessons from… Deadpool 2, one of the biggest hits of the year. The offbeat nature of the movie made for a perfect alignment with the “weirdly awesome” Trolli candy brand. And together, they made headlines all their own with a groundbreaking integrated campaign that leaned into parody and pranksterism, including an invite for fans to unscramble metadata code, a secret hashtag, exclusive content and prizes. In this session, learn how to gamify SEO, social media content and more to drive relevant digital engagement for your campaigns.
Presented By:
9:45 AM – 10:15 AM
AddAdded to My Agenda

INSIDE CIRQUE DU SOLEIL: LESSONS FROM THE ULTIMATE DIGITAL+LIVE PLAYBOOK

Room: Lab 1
Take a page (and more) from Cirque du Soleil’s technology playbook, and how the evolution of the experience economy is impacting its productions. Learn about the 12 trends in entertainment fueling the creative lab behind Cirque, how research and surveys inform its decision-making, the role social currency plays in its productions, and how testing and trials help the productions evolve and stay current with modern audiences. Walk away with the inspiration needed to transform your general sessions from “productions” into “spectacles.”
Presented By:
  • Frank Helpin, Senior Director-Innovation, Cirque Du Soleil
9:45 AM – 10:15 AM
AddAdded to My Agenda

THE SECRETS BEHIND A LIVE-ACTION ESPORTS EXPERIENCE

Room: Lab 2
Esports tournaments typically involve a stadium, stage and live gameplay. Amazon Studios transformed the definition of a live esports event when it partnered with Twitch to produce Battle Cars Live!, a live-action experience that included a real-life game board in the desert and real-time engagement with gamers online, all to promote the new season of “The Grand Tour.” Gamers engaged in live chat, heat maps and real-time game data to select coordinates on grids that contained vehicles of all shapes and sizes. The coordinate with the most clicks triggered an explosion, blowing up the vehicle sitting on top of it. Go inside this award-winning campaign to learn the ins and outs of remote, real-time engagement and walk away with the inspiration to rethink the esports event experience.
Presented By:
10:15 AM – 10:45 AM
AddAdded to My Agenda

COFFEE BREAK

Room: The Paris Ballroom
Throughout the day, we’ve scheduled several all-conference breaks that allow you to grab a refreshment, chat up fellow attendees and meet with the industry’s best technology partners in our Campus.
10:45 AM – 11:15 AM
AddAdded to My Agenda

AI FUTURECAST: WHAT IT IS, WHERE IT’S GOING AND HOW TO USE IT

Room: Lab 3
Dive into the world of AI to better understand what it is, how it works and how event marketers can use it in the present and in the future. Hear about impactful case studies featuring AI tech at events. Get a preview of how Artificial Intelligence is being used to create smarter, more responsive and personalized experiences and activations. Learn how this new frontier in technology and data will ultimately help you get results from your investment, and walk away understanding how to use AI as the ultimate storyteller for any event program.
Presented By:
10:45 AM – 11:15 AM
AddAdded to My Agenda

MIXED REALITY FOR EVENTS

Room: Lab 2
Mixed reality places virtual 3D content into the real world. How can events take advantage of this exciting technology? Discover the types of devices, their pros and cons and where it can be used. What are some creative uses for mixed reality and what is the art of the possible?
Presented By:
10:45 AM – 11:15 AM
AddAdded to My Agenda

REAL-TIME SOCIAL MEDIA: THE SCIENCE OF HIGH-PERFORMING CONTENT

Room: Lab 4
There is social media content that is shareable. And then there is social media content that performs. In this session, learn how to elevate your experiential program’s social media strategy for events of all shapes and sizes, from large-scale music festivals to one-off brand activations. Walk away with the latest methodologies for measuring your social media impact, plus tools that can send sharable content into hyper-drive.
Presented By:
10:45 AM – 11:15 AM
AddAdded to My Agenda

VR VENUES: FOX SPORTS’ NEW FRONTIER OF FAN ENGAGEMENT

Room: Lab 1
FOX Sports has transformed the viewing experience with a VR app that allows fans to immerse themselves in top live sporting events in virtual reality from their very own virtual VIP suite or on-the-field camera positions. In this session, hear from an architect of this VR program, and learn how to develop your own VR program, how to incorporate sponsors and how to develop the right “angles” for your audience. Plus, hear about the challenges and best practices from FOX Sports, and walk away with a fresh viewpoint on engaging consumers in live, virtual content.
Presented By:
10:45 AM – 11:15 AM
AddAdded to My Agenda

‘SYNCHRONICITY ARCHITECTURE’ AND COMPELLING COMMUNAL TECHNOLOGY EXPERIENCES

Room: Lab 5
Technology-based experiences can often be isolating and unscalable in relying too heavily on single-person technologies. This poses a challenge for the experience industry, which relies upon large, scalable platforms to get the brand ROI needed to justify the spend. There are tried and true ways to reach the many more participants without losing the sense of full immersion, while also creating digital content that can be used at scale online. Enter: “Synchronicity Architecture,” and intentionally designing experiences to generate serendipity among participants. Go inside the masterminding of high-tech group media experiences at The Lab at Panorama Music Festival, RESFEST at Brooklyn Bowl and beyond—and learn how the power of technology can become transformative for culture, community, individuals and brands.
Presented By:
11:30 AM – 12:00 PM
AddAdded to My Agenda

GENERAL DATA PROTECTION REGULATION (GDPR): SIX MONTHS LATER

Room: Lab 3
The Royal Wedding wasn’t the only distraction from “across the pond” last May. The GDPR took effect, and unless you’ve been on a digital cleanse, you’ve at least come face-to-face it in some sense: from websites revising their privacy policies, mobile apps asking you to accept their new terms and conditions, and countless consumer brands emailing you to let you know that your data is safe and that you are allowed to unsubscribe. In this session, get an update on the first six months of this new rule, and what you need to know as you use new or existing event technology. Review case studies of non-compliance as well as best practices. Learn about the data flow and mapping and requirements for collecting information, processing and sub-processing data, email and hard copy communications and file sharing. Remember: You can’t assume your attendees and app users aren’t residents of the European Union.
Presented By:
11:30 AM – 12:00 PM
AddAdded to My Agenda

LESSONS FROM HEINEKEN: IMMERSIVE B-TO-B STAGE ENVIRONMENTS

Room: Lab 1
Shifting from their classic theater arrangement in favor of 270-degree, bleacher-style seating with three super high-definition 4.4 mm LED screens, Heineken immersed attendees at its National Distributors Conference in its bold plans for 2018 with equally bold colors, imagery and graphics. In this session, learn about the A/V decisions behind the show, how lighting effects and a full LED floor helped tell compelling stories about each of Heineken premium brands, and ultimately, how you can take your general sessions to the next level with production technology that is as strategic as it is inspiring.
Presented By:
11:30 AM – 12:00 PM
AddAdded to My Agenda

MAKE YOUR DATA ACTIONABLE TO PERSONALIZE EXPERIENCES

Room: Lab 4
In order to create meaningful experiences your audiences desire, a new approach to mining attendee data and behaviors is required. Everything starts with understanding target audiences to build programs meeting both audience and stakeholder objectives. Through a business intelligence platform and recommendations engine, you can gain insights for evolved experiences.
Presented By:
  • Lynn Randall, Senior Strategist-Strategic Solutions Group, InVision Communications
  • Patrick Connolly, Technology Strategist, InVision Communications
11:30 AM – 12:00 PM
AddAdded to My Agenda

THE MAKER TOOLBOX

Room: Lab 2
With the ability for everyone to create their own prototypes, products, ideas and inventions, what are the foundations of this new democratization of manufacturing? And what does it mean for marketers and experience builders? This session offers a guide to the common tools and techniques of the modern maker and marketer, and will cover the hardware and software fueling the growth of custom experiential interactives, and how to take advantage of off-the-shelf components and code to create something engaging and shareable of your next event or activation.
Presented By:
11:30 AM – 12:00 PM
AddAdded to My Agenda

USING TECHNOLOGY TO TURN BRANDS INTO CULTURE CURATORS

Room: Lab 5
Technology helps brands garner invaluable insight about their audiences and streamline activations—but it also empowers brands to curate authentic cultural experiences. In this session, learn how brands like Mtn Dew use technology at live events to emulate the digital habits of consumers, integrate lifestyle verticals, and leverage real-time content to tell meaningful stories to a broader digital audience.
Presented By:
12:00 PM – 1:30 PM
AddAdded to My Agenda

POWER NETWORKING LUNCH

Room: The Paris Ballroom
Come grab a bite and meet the industry’s greatest and talk about the industry’s latest. Chat up the day’s sessions, meet new colleagues or reconnect with old friends.
1:45 PM – 2:15 PM
AddAdded to My Agenda

15 TECH TRENDS TO BET ON FOR 2019

Room: Lab 1
In what has become EventTech’s annual in-demand standing-room-only super guide, this fast-paced trend spotting session will take you around the world for a sneak peek at the latest and greatest technologies you’ve probably never seen before. Uncover macro trends in the industry, see how brands are tapping new technologies and walk away with a tablet full of inspiration, cutting-edge ideas and fresh technologies to try at your next event.
Presented By:
  • Joe Lovett, Director, Strategic Planning; Head of Cramer Intelligence, Cramer
1:45 PM – 2:15 PM
AddAdded to My Agenda

LESSONS FROM MUSEUM INSTALLATIONS: IMMERSIVE, SOCIAL AND PARTICIPATORY ENGAGEMENT

Room: Lab 5
Museums have experimented with ways of creating compelling visitor experiences for as long as they have existed. Exhibit designers have developed an extraordinary range of interpretive and immersive spaces focusing on active visitor participation and social and physical interaction. Today, a new wave of digital exhibits is being designed using emerging technologies like projection mapping, video walls, motion sensors, and controlled LED lighting. We’ll share examples of these cutting-edge experiences, discuss their design and development and look at what marketers can learn from them.
Presented By:
1:45 PM – 2:15 PM
AddAdded to My Agenda

TIPS FOR FILMING EVENT ACTIVATIONS FOR CONTENT

Room: Lab 3
As one-of-a-kind, immersive experiences capture marketing’s center stage, explore the tenets needed to create powerful and inspiring experiences that can be captured on video to engage and excite millions. From Asics to Bud Light’s Up for Whatever campaigns and more, learn how to create content for brands and how to get the balance right. Walk away with insights to create experiences for the larger stage, that live beyond the moment and connect with audiences that aren’t physically there.
Presented By:
2:30 PM – 3:00 PM
AddAdded to My Agenda

10 PRINCIPLES FOR USING TECHNOLOGY IN STORYTELLING

Room: Lab 5
From data visualizations to transformative “windows” to immersion rooms to biometric triggers, technology in experience design can transform the way brands deliver key messaging and content to their audiences. In this session, learn about the latest strategies, tools and techniques to live-wire displays, architectural elements, engagements and spaces that put storytelling at the forefront of the experience.
Presented By:
2:30 PM – 3:00 PM
AddAdded to My Agenda

2019 TRENDS: INCREASING STRATEGIC MEETINGS AT EVENTS = ROI BOOST

Room: Lab 4
Strategic meetings during events can have a massive impact, with over 92% of event attendees stating that they contribute to vital business growth. This is a higher value to exhibitors than lead gen, social media buzz or brand awareness. In this session, an event marketer of enterprise-class Meeting Automation Platform (MAP), will share experience on increasing the number of strategic customer engagements and influenced revenue providing a boost to event ROI.
Presented By:
2:30 PM – 3:00 PM
AddAdded to My Agenda

HOW TO INCORPORATE THE ON-DEMAND ECONOMY IN EVENTS

Room: Lab 2
From rides to food delivery to hospitality, the on-demand economy has transformed life for consumers more interested in dictating how they acquire services—for the most part, instantaneously. It’s no surprise that this movement has made its mark in events and in experiential marketing strategy. In this session, go inside the brands capitalizing on this economy to deliver consumers unique, and sometimes ironic and downright outrageous, experiences. Learn how to apply the on-demand trend to your events, the logistics, the technology integrations and platforms you need to make it happen, how social media plays a role, and ultimately, how to marry “IRL” and “URL” for a millennial-friendly result.
Presented By:
  • Jay Menashe, Director of Business Development, Jack Morton Worldwide
2:30 PM – 3:00 PM
AddAdded to My Agenda

POCKET CONCIERGE, WAYFINDING AND MORE: INSIDE CISCO LIVE’S NEXT-GEN EVENT APP

Room: Lab 1
Cisco Live attracts thousands of technology professionals at the annual customer and partner conference who respect and innovative and impactful mobile experience. This year’s app offered an unprecedented level of intelligence, from personalized recommendations designed to help attendees build their schedules to intelligent chat bot “Clai” who acted as a personalized concierge, to an embedded augmented reality experience that helped attendees explore the exhibitor center with layers of digital, tailored suggestions. In this session, learn about these latest app technologies, and how you can deploy them.
Presented By:
3:00 PM – 3:30 PM
AddAdded to My Agenda

COFFEE BREAK

Room: The Paris Ballroom
Throughout the day, we’ve scheduled several all-conference breaks that allow you to grab a refreshment, chat up fellow attendees and meet with the industry’s best technology partners in our Campus.
3:30 PM – 4:00 PM
AddAdded to My Agenda

HOW TO CREATE A SOCIAL MEDIA COMMAND CENTER AT YOUR EVENT

Room: Lab 4
Go inside Cisco’s legendary Cisco Live social media strategy to find out why Cisco brought a social media response team out of the shadows and into the spotlight to create a Social Media Command Center on the show floor. See how addressing “triage” situations in full view of attendees can boost engagement and communications with attendees. And get insight on the value of transparency and why putting the team and the conversations on display increases loyalty and brand perception.
Presented By:
3:30 PM – 4:00 PM
AddAdded to My Agenda

MEGA-EVENT MOBILE TECH: HOW ENTERPRISES ARE LEARNING FROM THE WORLD'S LARGEST EVENTS

Room: Lab 3
Top brands are inspired by innovation: it’s what makes them the best. Learn why so many brands send their teams to explore and study the apps used at mega-events such as SXSW, CES, the Olympics and Mobile World Congress, who have set the bar for delivering highly personalized, intelligent experiences. How can you deploy an event app that elevates your conferences, roadshows and events? Learn from the app experts who support some of the biggest events and enterprises in the world.
Presented By:
3:30 PM – 4:00 PM
AddAdded to My Agenda

SONOS GORILLAZ SPIRIT HOUSE: USING TECHNOLOGY THAT MAPS BACK TO YOUR OBJECTIVES

Room: Lab 2
It’s one thing to cram the hottest technology into your event experiences for technology’s sake. It’s another to strategically integrate technology that satisfies your KPIs and that in keeping with the overall brand messaging. In this session, go inside the award-winning, international SONOS Gorillaz Spirit House, a partnership between a brand and a band that offered consumers an immersive experience that weaved music and technology together.
Presented By:
3:30 PM – 4:00 PM
AddAdded to My Agenda

THE POWER OF THE PIXEL: HOW TO BUILD SUPERSIZE, FUTURE-PROOF SYSTEMS

Room: Lab 5
This session will share insights and top tips to build flexible, future-proofed digital experiences. Hear how a systems approach to content creation provides Intel with scalable and evolving solutions for multiple live events and as a permanent installation at Intel’s California headquarters. Deep dive into the tools employed for Intel and other pioneering technology such as HSBC’s augmented reality Smart City experience.Walk away with the insights, inspiration and understanding of the systems you need to add this live-wired line-item to your progressive event strategy.
Presented By:
3:30 PM – 4:00 PM
AddAdded to My Agenda

USING ATTENDEE DATA TO PERSONALIZE THE EXPERIENCE IN REAL-TIME

Room: Lab 1
Thanks to today’s technologies, brands can use attendee data in real time to create highly personalized experiences that leave attendees wanting more and wondering—how did they do that? Go inside one of the industry’s longest-running mobile tour programs to find out how the Air Force leverages the right technologies at the right time to transform attendee data into meaningful one-on-one experiences. Learn how to translate event data into meaningful ROI reports, and how to keep your data safe. See how cutting-edge RFID tech works in context, and how a fun “mission” engagement matches prospective recruits’ skills and interests with Air Force careers. Understand where the art and science of personalization is going, and how you can apply it to your events.
Presented By:
4:15 PM – 4:45 PM
AddAdded to My Agenda

HOLOGRAMS: HOW THEY WORK, HOW TO USE THEM

Room: Lab 5
Go inside the making of a spherical hologram installation, considered to be an event industry first. This LED audio-visual experience invited attendees to create four seconds of video adjacent to the structure and then three minutes later, see their image appear on one of the holographic zones in full HD quality. From the specs (it was nearly 11 feet in diameter) to the fabrication to the coding and software, learn the ins and outs of this experiential spectacle, how to map the experience back to your marketing objectives, and what it takes to integrate one into your program.
Presented By:
  • Adrian Scott, Creative Director, President, Go2 Productions
4:15 PM – 4:45 PM
AddAdded to My Agenda

INSIDE INTEL’S DRONE LIGHT SHOWS: LIGHTING UP THE NIGHT SKY

Room: Lab 1
From sporting events like the Olympic Games and the Super Bowl, to music festivals like Coachella, Intel’s drone light shows have transformed the way that audiences around the world have looked to the night skies for the purposes of entertainment as well as marketing and advertising. Learn about Intel’s innovative drone technology and experience how Intel has partnered with different brands and organizations to dazzle audiences and achieve a new level of marketing and business results.
Presented By:
  • Cindy Ng, Head of Marketing, Intel Drone Group, Intel
4:15 PM – 4:45 PM
AddAdded to My Agenda

TECH TOOLS THAT DRIVE EVENT EFFICIENCIES

Room: Lab 3
Event marketers often overlook innovative technologies and activations that transform the mundane into something special. In this session, explore Hilton’s Pillars of Innovation and how the 100-year-old brand brings these pillars to life using experiential tactics through digital and analog activations across multiple events and programs. Learn how Hilton leverages tech tools to eliminate waste, create efficiencies and add elements of personalization throughout its events.
Presented By:
4:15 PM – 4:45 PM
AddAdded to My Agenda

THE NEW RULES OF SOCIAL MEDIA: HASHTAGS, MEMES AND INSTRUCTIONAL VIDEOS

Room: Lab 4
Does your social media strategy feel stale? Liven things up with the latest trends and tactics that are resulting in creative, compelling and engaging social media content across the platforms. In this session, brush-up on the platforms, including choosing the right ones for your events, and learn the nuances to maximizing impressions. From the new rules for hashtags to creating memes to harnessing the instructional video trend, walk away with ideas and inspiration to take your content viral.
Presented By:
4:15 PM – 4:45 PM
AddAdded to My Agenda

VR AND AR 101: HOW IT WORKS, WHAT IT COSTS, WHO’S USING IT

Room: Lab 2
Virtual and augmented reality are increasingly being used not just for entertainment, but to effectively communicate messaging, increase brand awareness, train, grow the sales pipeline, and much more. How do you get started leveraging it? Is it right for your brand? How much time do you need to develop it, and most importantly, what does it mean for your event budget? In this rapid-fire session, explore the ways businesses within a variety of industries are taking advantage of one of the most effective mediums of communication. Walk away with the checklist you need to begin incorporating these technologies today.
Presented By:
  • Tyler Gates, Managing Principal, Brightline Interactive
5:00 PM – 5:30 PM
AddAdded to My Agenda

3D SCANNING IN EVENTS: HOLLYWOOD VFX MAGIC FOR EVERYONE

Room: Lab 5
If you think computer generated imagery (CGI) is only for Hollywood, think again. Some of the world’s biggest brands are using VFX and 3D scanning in events to create hyper-personalized content, like “avatar scans,” that are shareable, unique and life-like. In this session, learn the secrets behind this technology that has been an essential component in creating some of our most favorite movie scenes—and how it’s transforming event engagement. From the algorithms to the costs to building a storyline around the content, walk away with insights to give your activations that special effect.
Presented By:
5:00 PM – 5:30 PM
AddAdded to My Agenda

HOW AR AND AI CAN INFLUENCE THE ATTENDEE JOURNEY

Room: Lab 2
The average attention span is down to eight seconds, but a recent study released by Columbia Business School confirms augmented reality dwell time is 75 seconds on average—an almost 10-times improvement. This drastic shift in consumer’s attention gives brands an opportunity to be more impactful. In this session, learn how to leverage AR to increase foot traffic, optimize attendee interactions and cultivate meaningful data to increase lead gen and sales. Then, take a crash course in integrating artificial intelligence to respond to consumers’ real-time wants and needs, and wrap it all up with a primer on how to map it all back to driving revenue.
Presented By:
5:00 PM – 5:30 PM
AddAdded to My Agenda

HOW TO MAKE YOUR EVENT ‘TRENDING’: SOCIAL MEDIA AT SHRM

Room: Lab 4
The SHRM Annual Conference & Exposition by the Society for Human Resource Management is the largest HR conference in the world with 22,000 total attendees, including 17,000 HR professionals, 700 exhibitors, 600 vendors and 200 concurrent sessions in six tracks. In its 70th year, the conference has seen itself through marketing evolutions and today, technology plays an important role in its operations and engagement. In fact, SHRM annually trends on Twitter—not bad for a show on human resources. In this session, peek inside its playbook to learn how SHRM invests in social media, and the team, the tools, filters and content strategies it develops to drive amplification surrounding the annual affair—and beyond.
Presented By:
5:00 PM – 5:30 PM
AddAdded to My Agenda

INSIDE ARBY’S #MEATSWEATS: ANATOMY OF A BUZZ-BUILDING CAMPAIGN

Room: Lab 1
Feather ruffling, social media currency and exclusive merchandise in the form of a custom head-to-toe apparel item featuring photorealistic images of Arby’s signature meats were just a few of the key ingredients to Arby’s award-winning #MeatSweats campaign. Go inside the conception and execution of the program, which challenged consumers to post their most epic "Meat Feats" in 2017. Learn how the right selection of media and influencers sent it viral, and how you can take your next crazy idea to new heights, under budget and authentically. Come prepared to win a coveted #MeatSweats suit for yourself. (Oh, yes, it’s happening.)
Presented By:
  • Tim Dyer, Chief Storyteller, Manifesto
5:00 PM – 5:30 PM
AddAdded to My Agenda

TREND WATCH: 10 TOOLS FOR BRINGING MIXED REALITY INTO YOUR EVENTS

Room: Lab 3
Blurring the line between the real world and the digital one creates an immersive experience that consumers can’t seem to get enough of. Discover how virtual reality, augmented reality, projection mapping, digital storefronts and other in-demand brand immersion techniques have changed the way consumers interact with brands—and each other. Get a thorough overview of all the options and tools on the market—and the horizon for 2019—and how you can take advantage of these technologies to make your next event more engaging and successful.
Presented By:
5:30 PM – 7:00 PM
AddAdded to My Agenda

HAPPY HOUR

Room: The Paris Ballroom
Before you head out on the town, come and wrap up the day with your fellow attendees during our annual Happy Hour.
5:45 PM – 6:10 PM
AddAdded to My Agenda

CAMPUS TECH TOUR: INTERACTIVE TECHNOLOGY TOUR

Room: Jifflenow Booth #309
Our popular guided tours provide easy access to quick tech overviews during receptions. This tour: From using facial recognition for check-in to object recognition tables and mixed media reality, from new photo and video activations (have you seen the selfie booth?) to activating robots at events. Note: Tours hosted by Event Marketer’s Jeff Fortmann and begin at Jifflenow booth #309.
6:20 PM – 6:35 PM
AddAdded to My Agenda

CAMPUS TECH TOUR: DATA, MEASUREMENT AND EVENT MANAGEMENT TOUR

Room: Jifflenow Booth #309
Our popular guided tours provide easy access to quick tech overviews during receptions. This tour: From tracking engagement and managing attendee experiences, from lead-generation to do-it-yourself event staffing and more, come get a quick glimpse at top products and solutions. Note: Tours hosted by Event Marketer’s Jeff Fortmann and begin at Jifflenow booth #309.

Wednesday | November 14

6:30 AM – 7:15 AM
AddAdded to My Agenda

OPTIONAL WAKE-UP 5K RUN

Room: Meet in Main Paris Lobby at 6:20 a.m.
Join other EventTech runners for three (or if you want, six) miles of networking. Each morning we will start at the Paris and take a jog amid some of Las Vegas’ best run routes. Group stretch in the main Paris lobby at 6:20 a.m.; group leaves at 6:30 a.m. (There is no charge to participate but you must sign up online when you register for EventTech. No walk-ups will be accepted.)
7:30 AM – 4:30 PM
AddAdded to My Agenda

REGISTRATION

Room: The Paris Ballroom Foyer
8:00 AM – 9:00 AM
AddAdded to My Agenda

BREAKFAST

Room: The Paris Ballroom
Get up and come on down for a cup of coffee, some fruit, and many conversations with fellow attendees.
9:00 AM – 9:30 AM
AddAdded to My Agenda

A VIRAL ARCHITECT’S GUIDE TO CREATING VIRAL VIDEO

Room: Lab 1
There IS a viral formula, and luck isn’t part of it. A viral architect who co-created the country’s top viral marketing agency reveals the blueprint for making your content go viral. You will learn the foundation for an effective viral campaign: Why great production values can be your worst enemy. How real vs. digital can win audiences and land media coverage. And most exciting… how viral thinking can update and energize a wide range of marketing and content. Get ready to take notes from one of the viral video world’s master blasters on usable viral tactics and strategies to unleash the power of valuable earned media.
Presented By:
9:00 AM – 9:30 AM
AddAdded to My Agenda

ENGINEERING BUZZ-BUILDING EXPERIENCES

Room: Lab 5
From an interactive wall made of 6,000 arcade buttons, to a voice-activated robotic bartender that makes custom drink orders and small talk, to a symphony of car horns playing Grammys hits, brands are reinventing experiential marketing through the use of emerging technology. Learn how to leverage technology in ways that people care about, and in contexts that are rooted in insight. Hear examples of clever ways to integrate the latest tech into surprising, “must-share” and buzz-building live experiences that aren’t driven by technology.
Presented By:
9:00 AM – 9:30 AM
AddAdded to My Agenda

NEW WAYS TO ‘PLUG IN’ YOUR SPORTS SPONSORSHIP ACTIVATIONS

Room: Lab 2
Smart sports marketers know the importance of bringing fans closer to the games they love and the athletes they admire. Thanks to technology, it’s becoming easier for brands to do both. Learn how one leading brand leveraged its partnership with the NBA and imaging rights with an All-Star player to create an interactive, gesture-controlled sponsorship activation at NBA All-Star Weekend Crossover event where fans could step into the shoes of the famed point guard and compete for top score. Bonus: They could share the digital video of their round. Learn how it worked, what it cost and best practices to play in the digital sports sponsorship space.
Presented By:
9:45 AM – 10:15 AM
AddAdded to My Agenda

ENCORE: 15 TECH TRENDS TO BET ON FOR 2019

Room: Lab 2
In what has become EventTech’s annual in-demand standing-room-only super guide, this fast-paced trend spotting session will take you around the world for a sneak peek at the latest and greatest technologies you’ve probably never seen before. Uncover macro trends in the industry, see how brands are tapping new technologies and walk away with a tablet full of inspiration, cutting-edge ideas and fresh technologies to try at your next event.
Presented By:
  • Joe Lovett, Director, Strategic Planning; Head of Cramer Intelligence, Cramer
9:45 AM – 10:15 AM
AddAdded to My Agenda

CASE STUDY: HOW DREAMFORCE USES TECHNOLOGY TO PERSONALIZE ATTENDEE EXPERIENCES

Room: Lab 1
How do you make the largest technology conference in the world feel meaningful, personal and connected? Salesforce’s massive Dreamforce campus engages its Trailblazer attendees across downtown San Francisco and more than 15 venues. Step inside the event’s operations and see how Salesforce designs the experience, leverages technology and data to personalize event navigation, creates real-time recommendations, gamifies the experience and drives engagement with the brand through interactive spaces designed to foster human connections.
Presented By:
9:45 AM – 10:15 AM
AddAdded to My Agenda

TREND ALERT: USING BLOCKCHAIN TO ENHANCE EVENTS

Room: Lab 3
Much has been written about the use of blockchain in cryptocurrency transactions. For the first time, anyone can communicate unique, authentic and trusted value without intermediaries. The phenomenon is poised to affect every industry, including events, as well as every government process as it gives birth to a new economy. The challenge: blockchain is complex, not many know how it works and, in the past, it has been nearly impossible to seamlessly integrate it into an event without burdening the consumer. In this session, learn about the uses for blockchain in events, who’s leveraging it, the keys to its success, and the latest interfaces for blockchain that your team needs to know about.
Presented By:
9:45 AM – 10:15 AM
AddAdded to My Agenda

TRENDING: LEVERAGING HIGH-TECH ART INSTALLATIONS IN EVENTS

Room: Lab 5
The world of art, like everything else, has gone high-tech. From digital art walls and virtual reality paintbrushes to 360-degree overhead domes and live painting software, there is a wide spectrum of ways to connect with your inner Van Gogh. In this session, go inside the digital art trend and learn how these installations are not only about entertainment, but about bringing content and data to life. Walk away inspired to think creatively about how your brand’s and event’s marketing objectives can translate into high-tech art.
Presented By:
9:45 AM – 10:15 AM
AddAdded to My Agenda

WESTJET’S VEGAS LIGHTS: FILMING EVENT STUNTS FOR SOCIAL MEDIA

Room: Lab 4
With only a 20-second window to surprise and delight the passengers aboard a flight from Toronto to Las Vegas, WestJet built and illuminated a mammoth-sized prize wheel on the ground, modeled after roulette, that was visible from 12,000 feet—winning not only the hearts of the passengers and media, but earning two Guinness World Records. In this session, go inside the production of the experience and the strategy for filming it for content. And learn how with the help of strategically-placed influencers as passengers, the program earned thousands of engagements, reactions, shares, comments and four million media impressions.
Presented By:
10:15 AM – 11:15 AM
AddAdded to My Agenda

COFFEE BREAK

Room: The Paris Ballroom
Grab a refreshment, chat up fellow attendees and meet with the industry’s best technology partners in our Campus.
11:30 AM – 12:00 PM
AddAdded to My Agenda

ESPORTS 101: GETTING YOUR BRAND IN THE GAME

Room: Lab 1
Have your clients or your boss asked you to give them some great ideas on how to do something related to Esports? If you don’t know the difference between League of Legends and NBA2K or who the Dallas Fuel are, then this workshop is for you. The complex landscape of esports can be a difficult one for the uninitiated to navigate and find a niche. In this rapid-fire overview of esports, learn what’s driving its popularity; who the fans, leagues, and teams are; how people in esports engage with one another and the opportunities for brands to engage. Come away from the session being able to talk the talk of esports and identify how your company can get into the game.
Presented By:
  • Joe English, Event Designer and Esports Expert, Joe English Esports
11:30 AM – 12:00 PM
AddAdded to My Agenda

UNDERSTANDING THE E.Q.L.: DEFINING THE ‘EVENT QUALIFIED LEAD’

Room: Lab 5
On the event value stack, the all-powerful lead still reigns supreme. But as the event industry becomes more fragmented, it’s becoming harder to define, generate and track a lead from live touchpoint to sales conversion. Come join us for a session that will open your eyes to the true value and definition of the EQL. Learn how Event Qualified Leads are evolving, how top brands are defining them andl of course, how event technology is being used to set the framework for increased EQLs. We’ll provide some best practices, a few examples and answers to your lead questions.
Presented By:
11:30 AM – 12:00 PM
AddAdded to My Agenda

VR AND AR CASE STUDY ROUNDUP

Room: Lab 2
Augmented reality and virtual reality have transformed the event space allowing consumers to digest visually rich and immersive content in new formats. See the latest examples of their use in events through case studies by brands like Toyota, FX Networks, and MasterCard, and how they are leveraging VR, AR, and mixed reality to sell products, inform consumers, and create social campaigns.
Presented By:
11:30 AM – 12:00 PM
AddAdded to My Agenda

‘DIGITAL ERGONOMICS’ IN EXPERIENCE DESIGN

Room: Lab 3
With smartphones in our pockets and constant access to the web, we’re all jacked into the digital world 24 hours a day—and this requires experience designers to consider a new form of digitally focused “ergonomics.” From floor decals, hashtag signage and guided selfies to screen-less digital experiences, augmented reality layers and more, learn through leading case studies how to create spaces that allow attendees to express themselves easily, digitally, and with as little friction as possible.
Presented By:
12:00 PM – 1:30 PM
AddAdded to My Agenda

EXPERIENCE DESIGN & TECHNOLOGY AWARDS LUNCHEON

Room: The Paris Ballroom
Come join this year’s “best and brightest” as our editors hand out this year’s winners of the Experience Design & Technology Awards, recognizing the best use of design and technology across live events. Cheer on the winners. See some of the case studies. And network with your peers at this industry spotlight event. Included with All Access Wednesday registrations. Lunch-only tickets available for $285 and tables of 10 for $2,500.
1:30 PM – 2:00 PM
AddAdded to My Agenda

ENCORE: GENERAL DATA PROTECTION REGULATION (GDPR): SIX MONTHS LATER

Room: Lab 3
The Royal Wedding wasn’t the only distraction from “across the pond” last May. The GDPR took effect, and unless you’ve been on a digital cleanse, you’ve at least come face-to-face it in some sense: from websites revising their privacy policies, mobile apps asking you to accept their new terms and conditions, and countless consumer brands emailing you to let you know that your data is safe and that you are allowed to unsubscribe. In this session, get an update on the first six months of this new rule, and what you need to know as you use new or existing event technology. Review case studies of non-compliance as well as best practices. Learn about the data flow and mapping and requirements for collecting information, processing and sub-processing data, email and hard copy communications and file sharing. Remember: You can’t assume your attendees and app users aren’t residents of the European Union.
Presented By:
1:30 PM – 2:00 PM
AddAdded to My Agenda

HOW TO SURPRISE AND DELIGHT WITH TECHNOLOGY AND EMPATHY

Room: Lab 5
Marketers know how important emotional connections are, which is where surprise and delight experiences come in. These tactics generate a boost of curiosity, excitement, two-way conversations and, ultimately, can take a person from consumer to brand loyalist. In this session, learn how technology can help you succeed in the art of "surprise and delight," from the user of apps and algorithm that play matchmaker through Instagram feed analysis to vignettes that have consumers throwing jabs at a punching bag to trigger facts and data. You'll engage in a discussion and exploration of empathy and psychology and how technology can, ironically, make you more human. Most importantly: learn how all of this applies to your company's objectives.
Presented By:
1:30 PM – 2:00 PM
AddAdded to My Agenda

NEXT-GEN PHOTO MOMENTS FOR EVENTS, RETAIL AND BEYOND

Room: Lab 4
From events to retail, photo moments are everywhere—but are you getting the most out of them? In this session, hear from the company powering the immersive retail experience at Samsung 837 in New York City about the latest tools for capturing dynamic content and images across all experiential environments, from activations to retail to special events. From selfie balls (used by Diplo and Michael Kors) to custom filters to understanding user behavior, walk away with tools and ideas for a fresh take on shareable moments, and how cameras help drive conversion from offline to online.
Presented By:
1:30 PM – 2:00 PM
AddAdded to My Agenda

TACTILE TECHNOLOGY: STRATEGIES FOR MULTISENSORY CONTENT

Room: Lab 2
Experience builders often talk about events that “touch” consumers and engage them on various levels. But what about event experiences that consumers can actually touch to transform the atmosphere, inspire content or personalize the space? In this session, learn about the different tools and techniques that leverage tactile technology and bring a multisensory element to content. From gamified projection to facial and object recognition to interactive touch tables walls and scenic, explore the marriage of digital and physical—and touch.
Presented By:
2:15 PM – 2:45 AM
AddAdded to My Agenda

CASE STUDY: THE MACALLAN’s GALLERY 12 AUGMENTED REALITY EVENTS

Room: Lab 1
Learn how The Macallan live-wired the old-world techniques of whisky making with augmented reality overlays—and engaged influencers and a new generation of whisky drinkers in the process. Take a deep dive into the Gallery 12 modern art gallery experience that traveled to five cities with physical installations that, with the help of Microsoft HoloLens, triggered AR visuals to entertain and educate attendees on the ingredients and processes that make The Macallan unique. Walk away with insights and best practices for leveraging AR with purpose in events.
Presented By:
2:15 PM – 2:45 PM
AddAdded to My Agenda

HOW TO TRANSFORM EVENTS INTO DIGITAL CAMPAIGNS

Room: Lab 4
Digital campaigns often serve as a catalyst for the live experience, bringing to life product and partner messaging with an event that effectively closes the loop on the program. But as content marketing becomes a key component of the mix, marketers are looking at events as the driver for content that provides amplification year-round. In this session, learn how Adidas generated authentic content at its top-secret Brooklyn Farm creator space in L.A., how Budweiser leveraged Instagram Stories at NBA All-Star Weekend and how Nike’s Air Max Day generated participation from emerging artists. Walk away with ideas on how to rethink and reengineer your engagement cycle using events that launch digital campaigns and leverage creators (who can also act as brand advocates), to create consistent content pipelines for your brand’s digital channels.
Presented By:
2:15 PM – 2:45 PM
AddAdded to My Agenda

MICHELOB ULTRA CASE STUDY: KINETIC-POWERED EXPERIENCES

Room: Lab 3
Technology that tracks movement can enhance experiences in a number of ways, from building momentum and excitement to measuring the activity and amplifying the experience through the results recorded. In the case of a Michelob ULTRA fitness experience in L.A., sensor technology achieved both—and more. The activation monitored the intensity of participants’ workouts, which then powered digital signage within LA Live. The goal for consumers: To use their collective momentum to fill up four digital glasses with Michelob ULTRA and unlock happy hour. Learn how it was done, and walk away with tips and strategies to leveraging “movement” at events.
Presented By:
2:15 PM – 2:45 PM
AddAdded to My Agenda

TREND OF THE YEAR: MEETING AUTOMATION PLATFORMS AT B-TO-B EVENTS

Room: Lab 2
Embrace the red-hot MAP (Meeting Automation Platforms) trend, a revolutionary way companies are simplifying scheduling hundreds, and even thousands, of strategic meetings with customers, press, analysts, and partners—while making analyzing and reporting easier. MAP technology represents a single platform used to manage meetings across all events, briefing centers, roadshows, executive tours and more. Learn how MAP automates the scheduling and managing of event meetings and see case studies of top brands using MAP to double the number of strategic meetings at their events.
Presented By:
2:45 PM – 3:15 PM
AddAdded to My Agenda

COFFEE BREAK

Room: The Paris Ballroom
Grab a refreshment, chat up fellow attendees and meet with the industry’s best technology partners in our Campus.
3:15 PM – 3:45 PM
AddAdded to My Agenda

HOW TO DELIVER COMPELLING ROI YOUR C-SUITE UNDERSTANDS

Room: Lab 2
Event ROI: It’s every experiential marketer’s white whale. Sixty-three percent of event professionals cite ROI as their biggest marketing challenge. In this session, discover how with strategic planning, a shift in mindset and the right event technology, measuring event ROI becomes easier and one of the most exciting aspects of experiential marketing. Walk away with the tools and strategies needed to collect the right data, interpret the data and transform it into compelling findings your C-Suite decision-makers understand.
Presented By:
  • Becca Lyon, Senior Manager-Marketing Strategy, agencyEA
3:15 PM – 3:45 PM
AddAdded to My Agenda

SAP SAPPHIRE NOW CASE STUDY: DIGITAL IMMERSION ZONES

Room: Lab 1
With a surge in attendance and a new brand narrative to rollout, SAP SAPPHIRE NOW this year created a conduit to engage attendees in the brand and messaging. A three-story, floor-to-ceiling digital immersion zone comprised of 7,500 square feet of LED screens helped bring stories of SAP customers to life and how SAP products are helping those businesses “run better.” In this session, go inside the creative process behind designing this monumental installation and formulating the content and stories, and understand how technology, overall, helps elevate the attendee experience throughout the show.
Presented By:
4:00 PM – 4:30 PM
AddAdded to My Agenda

VISA CLOSING FIRESIDE CHAT

Room: Lab 1
The sponsorship space is evolving rapidly thanks to technology, and no other brand is proving the value of a strategic, live-wired sponsorship program better than Visa. From the Olympics to Super Bowl to the FIFA World Cup, and spanning 3D avatar scanning, contactless payment, personalized wearables, AR overlays and a sponsorship app (phew!), Visa this year deployed a number of cutting-edge technologies to enhance cardholder and fan experiences. In this show-closing fireside chat, we’ll crack open a few beers and crack open Visa’s playbook to discuss what all marketers can learn from the brand's leading-edge sponsorship programs.
Presented By:
  • Jenny Stahl, Director–Global Sponsorship Event Management, Visa

My Agenda

Send Me My Agenda
Download Agenda

 

Email Updates

Sign up to receive the latest announcements about EventTech and other Event Marketer events.