2017 Full Program

2018 Program to be unveiled in June.

 

Monday | November 13

8:15 AM – 11:45 AM

OPTIONAL LAS VEGAS CANYON HILLS HIKE

Come get some fresh air while you network on our annual (and always different) EventTech Hike & Hang. This year we’re hiking the famed McCullough Hills Trail, part of the the Sloan Canyon National Conservation Area. The trail starts climbing gradually and is a fave of both casual and intermediate hikers. Total hike: 3 miles. Meet in Paris lobby 8:00 a.m. Shuttles leave at 8:15 a.m. and arrive back by 11:45 a.m. (Separate ticket required and additional $75 fee applies. Sign up online when you register for EventTech. No walk-ups will be accepted.)
2:45 PM – 4:45 PM

WORKSHOP: ESPORTS: ACTIVATING THE WORLD’S FASTEST-GROWING EVENT PLATFORM

It’s the fastest growing global sports phenomenon in history that marketers know the least about. And it’s estimated to be a $1 billion industry by 2020. Time to get ready for the next big thing in sports activations, don’t you think? In this session, we’ll get you up to speed on the unique nuances of the esports universe: what it is, who participates, what brands are involved and what you need to know to engage this massive (and growing) audience of esports fanatics—both online and in the real world. Go behind the scenes of the biggest tournaments. See the content strategies driving the hugely popular esports TV networks. Listen in to case studies on the brands that are activating, and learn how they’re engaging in an entirely new way to get the attention of an audience that’s literally inventing a new way to play and watch sports. Esports is growing faster than NASCAR and might just be the next NFL. Get the strategies and insights you need to play in this exciting space.
Presented By:
2:45 PM – 4:45 PM

WORKSHOP: VR + AR: THE NEXT CHAPTER OF INTERACTIVE EXPERIENCES

The virtual reality and augmented reality playbook is evolving yet again—with some major implications for 2018—and you better be up on it. Gone are the days of solo VR experiences, simple 360 videos and basic augmented engagements. This rapid-fire 2018-focused workshop will provide you with the best practices, data and information you need to wrap your arms around the VR and AR crazes—so you can begin to more successfully integrate these tools into your 2018 experiences. Get a background on the technologies, a look at where they’re all going and top tips for leveraging them at events and trade shows. Learn what equipment is needed, how to budget for VR and AR and what the development timeline looks like. Hear how to create great VR and AR experiences, the best ways to use them at events and see examples of it all in action. You’ll walk away ready to make virtual a reality inside your own live experiences.
Presented By:
5:00 PM – 6:30 PM

OPENING RECEPTION

Come mix and mingle with this year’s attendees and partners in our largest Campus ever. Back by popular demand, the opening night reception will feature smart wearable networking technology—klik, by PixMob. All attendees will be given a klik wristband at registration to use to meet people, exchange contact and win prizes! Click wristbands together and wait for the green light to exchange contact info. You’ll be able to earn points by engaging with each other, with klik staff and much more. Top winner scores $250 in Paris casino chips. Note: All attendees will need a klik wristband to enter the opening reception. Pick it up by registration at the klik counter.
5:30 PM – 5:50 PM

TECHTOUR: APPS, STREAMING, WEARABLES, ENGAGEMENT PRODUCTS

Get a look at some mobile app innovations, wearable solutions and get a handle on what’s new across the realm of person-to-person event engagement on our evening walking tour of top technologies and products. Note: Tours hosted by Event Marketer’s Jeff Fortmann and begin at Helios Booth #610.
6:00 PM – 6:20 PM

TECHTOUR: INTERACTIVE TOOLS + PHOTO, VIDEO & SOCIAL SHARING TOOLS

A mixed tour that will give you access to new social media offerings, shareable content and a few new event products on our evening walking tour of top technologies and products. Note: Tours hosted by Event Marketer’s Jeff Fortmann and begin at Helios Booth #610.

Tuesday | November 14

6:30 AM – 7:15 AM

OPTIONAL 5K WAKE-UP RUN

Start strong, baby. Each morning we’ll take a different 5K route around some of the best Vegas destinations and attractions. Group stretch in the Paris lobby at 6:20 a.m.; group leaves at 6:30 a.m. (There is no charge to participate but you must sign up online when you register for EventTech. No walk-ups will be accepted.)
7:30 AM – 8:30 AM

BREAKFAST

Get up and come on down for a cup of coffee, some fruit, and many conversations with fellow attendees.
8:30 AM – 9:30 AM

OPENING SESSION: GOPRO’S DIGITAL + LIVE PLAYBOOK

Kick off your EventTech experience with an exclusive look at how GoPro uses cutting-edge event technology to bring its latest models to market. Go inside its playbook to learn how the brand is pioneering new ways to reach people through a tech-infused product launch strategy that yields one-of-a-kind experiences. Find out why the brand likes to live in the “space just shy of impossible”—and why you should, too. And learn why GoPro prioritizes the development of true technological firsts as part of its live event strategy, its culture and its brand. Session takes place in Lab 1 and is streamed to Labs 2-5. Come early for seats in Lab 1 or watch the stream in the other Labs.
Presented By:
9:45 AM – 10:15 AM

2018: 15 TECH TRENDS TO BET ON

Back by popular demand, this fast-paced trend spotting session will take you around the world for a sneak peek at the latest and greatest technologies you’ve probably never seen before. Uncover macro trends in the industry, see how brands are tapping new technologies and walk away with a tablet full of inspiration, cutting-edge ideas and fresh technologies to try at your next event.
Presented By:
9:45 AM – 10:15 AM

HOW TO PICK THE RIGHT TECHNOLOGIES FOR YOUR EVENT

One of the hardest jobs for event marketers is knowing how to choose the right technology, whether it’s for engaging audiences or supporting event operations. And just because the latest and greatest technologies are within reach, doesn’t mean they’re right for your event program. In this session, learn about the categories of event tech, how to get the best results from the technologies currently on the market, and gain tips and insights to ensure the tech you choose is creatively relevant, on budget and maximizes ROI.
Presented By:
9:45 AM – 10:15 AM

NEXT-GEN AUGMENTED REALITY: FORD’S AUTO SHOW-STOPPER

Virtual Reality may be getting a lot of attention these days, but when it comes to transforming high-stakes demos and product reveals, Augmented Reality might just be the next killer app. See how Ford utilized a first-of-its-kind augmented reality narration technology to turn its Auto Show activation “wow” moment worth remembering. Learn how it combined camera tracking and real-time 3D simulation in front of a live audience to virtually “peel back” layers of the car on display to reveal its inner features. Get a glimpse of what’s next in AR activations, and walk away with a primer on what you need to know to integrate it into your events.
Presented By:
9:45 AM – 10:15 AM

TRANSFORMING BRAND STORIES INTO SPECTACULAR SPACES

Dimensionalizing a brand into a physical space is an art; adding a virtual experience within a physical one to tell a holistic story is an art and a strategic science. Get a rundown of tips and techniques for creating a meaningful, interactive digital and physical spectacle that is never technology for technology’s sake. Walk through a sample strategy and design process. Gain insights into what works and doesn’t. And see some case studies of it all in action.
Presented By:
10:15 AM – 10:45 AM

COFFEE BREAK

Grab a refreshment, chat up fellow attendees and meet with the industry’s best technology partners in our Campus.
10:45 AM – 11:15 AM

AI AND CHATBOTS: HOW (AND WHY) TO BECOME AN EARLY ADOPTER

It’s been speculated that 2017 will be the year of chatbot early adoption (think Amazon Echo), while 2018 will be the year of mainstream use of these interfaces designed to mimic human conversation. Artificial intelligence is often viewed as too complicated and expensive to integrate into one-off experiential marketing campaigns, but advances in easy-to-use platforms means any tech-savvy mind on your team can build and maintain them. In this interactive session, learn about the technologies connected to chatbots, how to integrate them and how to strategically and nimbly deploy this technology on a budget.
Presented By:
10:45 AM – 11:15 AM

AR, VR AND MR: WHAT THEY ARE, HOW TO USE THEM

Whether you’re dipping your toe in the “realities” or are looking for an update on the newest ways to use them, this session will give you the scoop on what you need to know. Learn how to assess the strategic differences between AR, VR and MR, and which approach is right for your brand, your audience and the experience you’re designing. Understand what makes each of the newest “realities” unique, how to get most of out of them and when it’s appropriate to avoid them. See case studies of AR, VR and MR in action and walk away with a checklist of the tools and expertise you need to implement them.
Presented By:
  • Josh Kell, VP-Director of Digital & Brand Marketing, Switch
10:45 AM – 11:15 AM

BEACONS, CONTENT PERSONALIZATION AND CONSUMER PRIVACY

What if every object at your event had the ability to send your guests personalized content that brings them deeper into your activation, all with one simple click? Proximity-based beacon technology is redefining how we interact with objects within event footprints and the world around us. In this session, you’ll get up to speed on the latest beacon and facial recognition technologies and how they’re impacting the way live experiences are designed and activated. Learn how beacons work and how to use them to track and engage users on their phones and other technologies. Hear cautionary tales of how tracking and personalized experiences can sometimes come at the cost of consumer privacy—and learn how you can build safeguards into your programs to make sure your beacon activations are wanted, and enjoyed, by attendees.
Presented By:
10:45 AM – 11:15 AM

CREATING DATA VISUALIZATIONS: INTEL’S ‘WONDERWALL’ AT MOBILE WORLD CONGRESS

Go inside Intel’s 10,000-square-foot booth at Mobile World Congress where the theme “Everything Smart, Everything Connected” came to life with a singular technology experience that united complex product stories and positioned Intel as a thought leader, technology pioneer and industry collaborator. And meet… the Wonderwall—a responsive, generative data visualization experience that ignited wonder and curiosity, and attracted and engaged 100,000 visitors. Learn how the strategy came to life, what you need to know to bring a niche tech into live events—and how to transform your data into a vibrant digital storytelling experience.
Presented By:
11:30 AM – 12:00 PM

ACURA’S MIND-CONTROLLED THRILL RIDE: LEVERAGING SENSORY DATA

Many automakers today are migrating their marketing dollars to alternative platforms, like Acura has as presenting sponsor of the Sundance Film Festival, which has helped make a connection between its brand and the spirit of innovation that the festival represents. That forward-thinking mission drove Acura to explore high-tech storytelling, activating a first-of-its-kind, immersive, mind-controlled driving experience. Combining brainwave sensors, a motion simulator and facial recognition technology, consumers generated what they should see, hear and feel in a personalized experience—no two driving experiences were the same. Go behind the scenes of what it takes to create and execute multiple biometric technologies, the lessons learned, and walk away with a perspective on what’s next in mind-controlled user experiences.
Presented By:
11:30 AM – 12:00 PM

INSIDE DELL: 5 WAYS TO CONNECT YOUR B-TO-B EVENT COMMUNITY

Attendee networking doesn’t always have to be formal, feel forced or involve an open bar. Go inside Dell’s flagship user conference Dell EMC World and learn about the technologies the brand has experimented with to enhance networking among the 13,500-plus attendees. Think: first-person drone racing in a geodesic dome, developing a datacenter-inspired competition and deploying mixed AR Alienware gaming activations. If you’re looking to reinvent event networking opportunities, this session is for you.
Presented By:
  • Dan Preiss, Senior Director, Global Experiential Marketing, Dell
11:30 AM – 12:00 PM

NEW TECHNOLOGY SNEAK PEEK: AUGMENTED REALITY HOLOGRAMS

Be among the first to get a behind-the-scenes look at responsive AI hologram technology that reacts and responds to consumers’ questions without the need for wearables or a touchscreen device—all while collecting data on the consumer. See case studies from Microsoft, Mercedes-Benz, Pepsi and others, and discover how the technology is being used at live activations. Hear how AR holograms will be used in the future at events, from holographic photo opportunities with a favorite celebrity to gesture controlled drone piloting, and get an insider’s preview of where the technology is going in 2018 and beyond.
Presented By:
11:30 AM – 12:00 PM

PERSONALIZED INFOGRAPHICS: TRANSFORM DATA COLLECTION INTO DATA ENGAGEMENT

In today’s fast-food information society, infographics are a popular way to convey complex information in a simple, digestible manner. Personal infographic-makers are allowing attendees to enter digital responses to questions about their preferences or personal aspirations to automatically create an infographic that presents their psyche as a shareable takeaway. And that’s not the only benefit. Learn how to strategically engage audiences in this interactive data collection exercise, while collecting ample demographic and psychographic information that’ll satisfy sales and marketing teams.
Presented By:
11:30 AM – 12:00 PM

XD: 10 WAYS TO BRING YOUR CREATIVE TO LIFE WITH CUTTING-EDGE A/V TECHNOLOGIES

Does your creative team speak A/V? It can seem like a foreign language to be sure. Sit in as two industry gurus—one from the creative side and one from the A/V side—discuss the ways you can bring your creative and strategic vision to life utilizing the most current A/V technologies on the market. In this fast-paced session, learn why fostering closer collaborations between creative teams and A/V companies can lead to breakthrough audience experiences, and get inspired through success stories from real-life case studies, videos and examples of impactful staging.
Presented By:
12:00 PM – 1:30 PM

POWER NETWORKING LUNCH

Come grab a bite and meet the industry’s greatest and talk about the industry’s latest. Chat up the day’s sessions, meet new colleagues or reconnect with old friends.
1:45 PM – 2:15 PM

HOW TO TRANSFORM ‘PLAYTIME’ TECHNOLOGIES INTO ACTIONABLE DATA

Hampton hotels mixes work and play at its biennial GM Huddle focused on happiness and culture, giving general-manager-level attendees something to smile about long after the conference is over. This included a facial-recognition activated vending machine prompting smiles for swag, opportunities for attendees to put their personal stamp on the event experience with digital and printed postcard stations, and an interactive game focused on creating a ripple effect of happy acts. And all of these interactions were as engaging as they were measurable. In this session, learn about customizable technology that encourages attendees to play and build community inside and outside event spaces—while driving ROI in the process.
Presented By:
1:45 PM – 2:15 PM

HOW TO USE TECHNOLOGY TO ENHANCE SPORTS SPONSORSHIP ACTIVATIONS

Event technology is transforming the way sports fans are experiencing their favorite game. Find out why enterprising brands are leveraging their in-venue sponsorship investments to create tech-fueled engagements that generate brand affinity while amping up the game-day experience. See examples of successful high-tech sports activations in action. Get a list of the technologies being used most—and find out why they’re working.
Presented By:
1:45 PM – 2:15 PM

HOW ‘SCALE’ SHAPES EXPERIENCE: USING TECH TO MANIPULATE USERS IN SPACE

From immersive VR to wearable tech, the size and scale of your technology experience has the power to engage, embrace, inform, inspire, overwhelm, dwarf, or otherwise alter your attendees’ perception. In this session, we’ll explore smart technology integrations, unconventional solutions and real-world case studies that illustrate the importance of scale in experience design. Learn about the trends that will impact the way the industry integrates technology into live experiences. Get a better handle on how to design your event technology with scale in mind—and why it matters.
Presented By:
1:45 PM – 2:15 PM

HYPER-PERSONALIZATION: HOW CISCO USES REAL-TIME DATA TO ENHANCE EVENTS

Marketers are swimming in data, from event data to CRM data to behavior data, but it’s often difficult to know how to make the best use of it all to inform event strategy and demonstrate ROI. Hear about Cisco’s “unified marketing” principle, and how the team is leveraging historical data to inform experiences to continually monitoring and measuring engagement to deliver hyper-personalized experiences, both digitally and physically. Walk away with the insight needed to make data work better for you and your events—in the moment, and over the long haul.
Presented By:
1:45 PM – 2:15 PM

SOCIAL MEDIA FOR EVENTS 101: DO’S AND DON’TS

If you think your work is done after you’ve established that all-important hashtag—think again. In this fast-paced, upbeat session, explore the most common mistakes companies make in incorporating social media into their event programs. Learn which platforms are right for different event strategies and which create more impactful experiences. And walk away with the cautionary tales and best practices you need to get smarter about how you use social media to amplify your live events.
Presented By:
  • Josh Kell, VP-Director of Digital & Brand Marketing, Switch
2:30 PM – 3:00 PM

BRINGING THE PHYSICAL INTO YOUR DIGITAL: 10 FOOL-PROOF IDEAS

Physical movement raises our heart beats, focuses our attention and rushes feel-good chemicals throughout the body. Likewise, digital experiences connect us to the spirit of possibility. Combine the visceral with the cerebral in a memorable experience, and you’ve got a recipe for success. In this session, learn how to amp up your digital interactives with physical interactions through case studies including a McDonald’s VR tour, gesture and motion-tracking with LG, Goodyear’s Cotton Bowl sponsorship, Mazda’s AR traveling NASCAR tour and more. You’ll never install a VR chair again.
Presented By:
2:30 PM – 3:00 PM

GROUP GAMIFICATION EXPERIENCES WITH AUDIBLE

Get a behind-the-scenes look at how Audible, an Amazon Company, leveraged fan passion and their competitive natures in a gamification experience at busy New York Comic Con and its Celebration of Harry Potter fan events. Find out how the brand’s Audible Recall activation leveraged listening and touch, coupled with its content, to attract enthusiasts and create an intense experience where attendees could unleash their imaginations, interact with their favorite narratives and share their experiences. Walk away with tips on creating gamified interactives that can cut through the clutter of the big shows while simultaneously managing crowds and driving trial and awareness.
Presented By:
2:30 PM – 3:00 PM

MASTERING THE ART OF AUDIENCE-DRIVEN DESIGN

Now more than ever, event attendees want to be co-creators of their experiences. In this session we’ll give you the insights and perspective you need to adopt an “audience-driven” mindset. Learn how to concept and deploy inspiring environments that create a sense of personal investment among attendees. See how the choices you make and the event environment you build can enable attendees to co-create value with you through content, participation and engagement with technology. Walk away with the tools you need to create a design strategy built on co-creation and audience participation.
Presented By:
2:30 PM – 3:00 PM

MIXED REALITY, HOLOLENS AND MAKING THE MUNDANE MAGICAL

We’ve entered a new age where the digital and the physical collide. With tools like mixed reality, we can alter perceptions and interactions with the world around us in ways we never could have imagined. Sound like some big-sky thinking? Think again. Sit back and get inspired with a technologist who’ll walk you through the creative side of immersive mixed reality experiences with case studies from MasterCard, Pepsi, Showtime and more. Learn about the potential challenges of mixed reality activations, from throughput to shareable content—plus, how the technology is expected to evolve in the near future.
Presented By:
2:30 PM – 3:00 PM

USING INSTAGRAM AS A CUSTOMER SERVICE PLATFORM

Thanks to platforms like Twitter, customer service has become a rapid-fire two-way conversation between consumers and brands and in a public arena that exemplifies accountability. The photographic moments-based Instagram may seem an unlikely place for social media customer service, since it’s not so up-to-the-minute, but plant protein supplement brand Vega has found it’s a breeding ground not only for consumer inquiries, but for education, too. In this session, learn about the brand’s “education and engagement” team, how it structures its digital marketing team, and how, ultimately, its efforts have helped it reach 98.5 percent positive brand sentiment on the platform. Walk away with a strategy worthy of the hashtag.
Presented By:
3:00 PM – 3:30 PM

COFFEE BREAK

Grab a refreshment, chat up fellow attendees and meet with the industry’s best technology partners in our Campus.
3:30 PM – 4:00 PM

BUILD YOUR OWN VIRAL YOUTUBE COMMUNITY FROM THE GROUND UP

What started as a science fair project overnight transformed Dan Markham and his son into YouTube superstars with more than five million subscribers to their “What’s Inside” channel, and combined video views of more than 644 million. Along the way, Markham became an engagement expert in building a brand presence on the platform—and positioning it to go viral. In this session, explore one of the fastest growing channels on YouTube and gain insights that will apply to your company’s channel. You’ll learn about YouTube’s latest algorithms, the content and video styles that attract specific audiences, and best practices for leveraging influencers. Walk away with the inspiration and know-how to take your YouTube presence from zero to millions.
Presented By:
3:30 PM – 4:00 PM

IMMERSIVE ACTIVATIONS: BUDWEISER’S ‘VR4D’ BEER GARAGE EXPERIENCE

Put on the goggles and take a whiff of some fresh hops as Budweiser takes you on a multisensory tour of their SXSW Budweiser Beer Garage and its immersive VR4D Sampling Experience. Far from any garage you’ve ever been in, this garage experience is chock full of cutting-edge technology engagements designed to showcase the brand’s tech partnerships while creating a relevant context where it could engage—and impress—the festival’s tech-savvy consumers. See how the concept and technologies came to life, and get up to speed on 4D VR technology and the future of immersive sampling experiences.
Presented By:
  • Tina Wung, Global Director of Innovation Community, Anheuser-Busch InBev
  • Joe Luchesse, Creator, Pro-Ject
3:30 PM – 4:00 PM

LIVE-STREAMING MASTER CLASS: INSIDE THE MINECON VIRTUAL EXPERIENCE

All 12,000 tickets to Minecon last year, the convention for the video game Minecraft, sold out within seconds. Thankfully for some 6.5 million viewers worldwide, the event streamed live over five different platforms. Go behind the scenes of this colossal live-streaming experience to learn about tackling livestreaming at large events to reach global audiences, the challenges of streaming to different platforms concurrently, and the special challenges of streaming internationally. Walk away with the insights and checklists you need to produce a fast-paced virtual event that blends a live broadcast with original content created on-site.
Presented By:
  • Robert Burton, Director-Business Operations, Evia - Virtual Event Solutions
3:30 PM – 4:00 PM

USING ARTIFICIAL INTELLIGENCE TO ELEVATE B-TO-B EVENTS

Artificial intelligence is no longer a “futuristic” technology. It’s helping event marketers collect better data to efficiently plan and execute events that are connected to ROI and attendee feedback and, ultimately, better sales and sponsorships. Get the ins and outs of artificial technologies, including facial recognition, emotion recognition, sentiment analysis and crowd analysis, and how it all can be applied to the event and meeting space. See examples of these technologies in action at events, and walk away with the inspiration needed to think about your events as data mining opportunities.
Presented By:
3:30 PM – 4:00 PM

XD: DESIGN PRINCIPLES FOR PERSONALIZED EXPERIENCES

A desire for personalization continues to drive strategy across the event landscape as marketers leverage technology to learn more about attendee behaviors and preferences, and then use that information to create events that are more engaging and of higher value. But in this race for relevance, marketers often forget that personalization is a journey, not a destination. In this session, learn the principles of designing and building technology-enabled, attendee-driven experiences without over-promising on your deliverables. Walk away with actionable ideas you can use to transform your experience design process.
Presented By:
4:15 PM – 4:45 PM

FRESH RESEARCH: THE DIGITAL AND SOCIAL MEDIA HABITS OF GEN Z—AND GEN ALPHA

Gen Z and its younger cohort, known as Generation Alpha, are some of the most coveted demographics on earth. But their digital and social media consumption behaviors are drastically different than their slightly older Millennial counterparts. In this session, we’ll break down the nuances to give you a better handle on how to build experiences that speak to these digitally native but analog craving kids. We’ll bring you the latest data from a brand new industry study that explains which platforms they’re ditching, which technologies turn this generation on, which turns them off and which brands are cutting through the clutter.
Presented By:
4:15 PM – 4:45 PM

LESSONS FROM TWITTER: HUMANIZING A TECH BRAND IN THE LIVE EVENT SPACE

Tech companies are having to become personal in their “brand-to-face” interactions with the public. Go inside Twitter’s “off-the-show-floor” strategy that trades in exhibits for activations and immerses audiences in real-world scenarios that bring the tech brand’s value to life. From Twitter’s #WineDineVine farm-to-table dinner experience at the ANAs to its award-winning #TwitterCity activation—a full-blown city in a ballroom—see how an unconventional yet highly contextual and humanizing approach to events can create more effective environments for engagement, client development and, ultimately, sales consideration.
Presented By:
4:15 PM – 4:45 PM

THE BEST PLATFORMS FOR BUILDING B-TO-B COMMUNITIES

Community platforms, those “business social networks” of yesterday, have made a resurgence. From b-to-c players like Facebook to b-to-b leaders like Salesforce to the up-and-comers like Mighty Networks, event marketers have fresh opportunities and technologies for engaging their event communities—year-round. In this session, find out what you need to know about the newest players and latest social platforms. Walk away with an overview of the options and a game plan to boost engagement between your brand and attendees at your next b-to-b event.
Presented By:
4:15 PM – 4:45 PM

THE MICROSOFT WAY: VISUAL EXPERIENCES FOR CONSUMERS, SPORTS FANS AND BEYOND

With social media at the center of their existence, consumers more than ever are looking for compelling content to share from events. Digital visual experience can not only amplify a brand’s visibility on social channels and drive peer-to-peer advocacy, they can lead to valuable CRM insights as well. In this session, explore visual experience strategies across verticals, including sports, where you’ll hear how Microsoft has leveraged immersive and emotional visual experiences with its sports programs. Walk away with an understanding of the latest innovations, the know-how to organically leverage and collect user date and, ultimately, how to interpret the analytics.
Presented By:
4:15 PM – 4:45 PM

THE POWER OF THE PIXEL: USING SUPERSIZED LED

As LED technology evolves, event display hardware costs are reducing, output resolution is increasing and non-traditional formats are becoming the norm. Enter: the “Wonderwall” at Mobile World Congress, Intel’s immense, interactive visualization of living data. In this deep-dive, follow-up session, learn the ins and outs of this 380-square-foot LED surface with 18 million pixels that displayed reactive, generative, real-time content, and the custom software behind it. Walk away with an understanding of “the power of code” and new techniques that are emerging to harness algorithms and generate live digital content on the show floor.
Presented By:
5:00 PM – 5:30 PM

2018: 15 TECH TRENDS TO BET ON

Back by popular demand, this fast-paced trend spotting session will take you around the world for a sneak peek at the latest and greatest technologies you’ve probably never seen before. Uncover macro trends in the industry, see how brands are tapping new technologies and walk away with a tablet full of inspiration, cutting-edge ideas and fresh technologies to try at your next event.
Presented By:
5:00 PM – 5:30 PM

EXCLUSIVE RESEARCH: THE POWER OF DATA AND TECHNOLOGY AT B-TO-B EVENTS

Unveiled at EventTech! Get the topline findings from the brand new 2018 Power of Live Events Technology Study, which dives into how event marketers are leveraging technology to capture and analyze data, gain insights and enhance attendee experiences. We’ll present step-by-step analysis of data capture and analysis best practices in each stage of the event cycle – pre-event, on-site and post-event. You’ll hear leading event organizations are tracking and connecting their attendees' online digital and physical event footprints to gain powerful planning, marketing and experiential insights. And we’ll cover the most effective ways b-to-b event producers are using event data.
Presented By:
5:00 PM – 5:30 PM

FIVE RULES FOR MARRYING TECHNOLOGY AND STORYTELLING

Now more than ever, the pressure is on to create highly curated, impactful, personal experiences for attendees. Events need to resonate and inspire at every touchpoint using the right technology to make experiences memorable. In this session, learn how to intertwine technology seamlessly throughout an event to tell a stronger brand story, with case studies from AOL (now Oath) and LG. Explore the concept of the “crossover activation,” one that incorporates art, digital, audio, visual and physical layers to convey the brand message. Gain best practices and tips for using the right technology to convey a message, and transform every event into a story worth sharing.
Presented By:
5:00 PM – 5:30 PM

HOW TO USE EVENT DATA TO INFORM AND EVOLVE LIVE EXPERIENCES

It’s the marketing world’s favorite four-letter word: data. Event marketers are collecting plenty of it along the attendee journey, but they’re not always putting it to good use. In this session, discover how b-to-b and b-to-c brands can better capture, analyze and leverage data at events to enhance the attendee experience, demonstrate ROI and inform future event decisions. Learn how to iterate and integrate data into the overall strategy and how to create efficiencies across project teams.
Presented By:
5:00 PM – 5:30 PM

XD: HOW TO 'WIREFRAME' YOUR EVENT DESIGN

After two decades of developing sound UX design principles to guide digital journeys, it is now time to take those same principles and apply them to physical experiences. This session will tackle the multi-layered experiential marketing landscape and will offer insights on how to design and take advantage of a smart digital overlay. Learn how to create digital engagements that are natural to core human behavior and how to follow a natural story arc in your experiences to help you create the right blend of physical and digital elements. Walk away with the know-how you need to wireframe your entire experience design for maximum impact—and measurable results.
Presented By:
5:30 PM – 7:00 PM

HAPPY HOUR FEATURING SILENT DISCO BY HUSHCONCERTS

Before you head out on the town, come and wrap up the day with your fellow attendees during our annual Happy Hour. New this year: Come put on a pair of wireless headphones and hit the EventTech dance stage as part of our first-ever silent disco. And don’t miss the Silent Disco Dance-Off at 6:30—best dancers score $100 Paris casino chips.
5:45 PM – 6:10 PM

TECHTOUR: DATA, LEADS, MEASUREMENT + EVENT MANAGEMENT AND AUTOMATION

Take a look at new dashboards, ROI analytics, management offerings and data solutions on our evening walking tour of top technologies and products. Note: Tours hosted by Event Marketer’s Jeff Fortmann and begin at Helios Booth #610.
6:15 PM – 6:35 PM

TECHTOUR: BEHIND THE SCENES AT EVENTTECH

A look at the actual technologies we’re using at this show, from our planning tools to check-in and reg, from our mobile app to attendee tracking and analytics. Note: Tours hosted by Event Marketer’s Jeff Fortmann and begin at Helios Booth #610.
6:30 PM – 6:45 PM

SILENT DISCO DANCE-OFF

You got the moves? Then show us. In our first-ever Silent Disco Finale, attendees will shake what they love to shake to wrap up one of our best networking receptions ever. Best dancers score $100 Paris casino chips.
7:30 PM – 9:30 PM

OPTIONAL NETWORKING DINNER AT CARMINE'S

More than 100 attendees have signed up for our networking dinner at Carmine’s, the legendary family-style restaurant just a 9-minute walk across the street from EventTech at the Forum Shops at Caesars. The exact Menu: Cold antipasto followed by roasted peppers and fresh mozzarella and Caesar salad, followed by rigatoni with broccoli and sausage and penne alla vodka, followed by salmon oreganato and chicken parmigiana.. and then tiramisu and strawberry shortcake. Plus unlimited beer and wine, naturally. (Requires advanced registration when you sign up for EventTech. $85 fee applies. No walk-ups are available.)
9:30 PM – 11:30 PM

OPTIONAL PIANO BAR MEET-UP AT NAPOLEON'S

Come join fellow EventTech attendees for some cocktails and tunes at famous piano bar Napoleon’s located at The Paris. Revelry is taken up a notch here (have you ever seen pianists battle over Bon Jovi’s “Wanted”?) as dueling pianists go head-to-head every night. Come grab a seat, order a drink, hang out with fellow event marketers—and enjoy a little piano battle royale. Includes two hours open bar, reserved seating in a designated EventTech area and some lively piano tunes. (Separate ticket required and additional $65 fee applies. Sign up online when you register for EventTech. No walk-ups will be accepted.)

Wednesday | November 15

6:30 AM – 7:15 AM

OPTIONAL WAKE-UP 5K RUN

Start strong, baby. Each morning we’ll take a different 5K route around some of the best Vegas destinations and attractions. Group stretch in the Paris lobby at 6:20 a.m.; group leaves at 6:30 a.m. (There is no charge to participate but you must sign up online when you register for EventTech. No walk-ups will be accepted.)
8:00 AM – 9:00 AM

TECHNOLOGY BREAKFAST ROUNDTABLES

EventTech’s rapid-fire way to combine breakfast, networking and education—our morning roundtables provides fast, 15-minute overviews of topics, technologies and best practices. Topics include:

1. SOCIAL MEDIA AT EVENTS. Learn some of the best ways to optimize your live experience for maximum social sharing and engagement.
2. BEACONS AND GEOLOCATION. Get tips and logistics insights on how to use location technologies to boost attendee engagement and generate useful show data.
3. SPATIAL AR: HIGH-THROUGHPUT, IMMERSIVE EXPERIENCES. Hear about the latest ways to use Augmented Reality, and how you can scale up for maximum eyeballs.
4. STREAMING: WHAT TO KNOW. Get a tour of the basics you need to know to unleash a streaming tech at your show—the do’s, the don’ts and the strategic uses.
5. USING VIRTUAL REALITY. Get a quick speed briefing on VR tech and how to leverage it as an attendee engagement tool. Includes a quick primer on VR gear and tools.
6. PERSONALIZATION TIPS & IDEAS. Attendees crave more personal experiences—hear how you can amp up your event’s key touchpoints to give it to them.
7. B-TO-B TECHNOLOGIES THAT WORK. A quick tutorial on the best tech for trade shows, conferences and meetings. Hear about what b-to-b audiences are craving—and clicking.
8. MANAGING DATA: TIPS AND IDEAS. Get tips and ideas on how to wrangle all that data you have (or want) in a way that’s smart and impactful for your event organization.
9. MATCHING TECHNOLOGIES TO OBJECTIVES. Learn how to connect the dots between what you want out of your event and what technologies can deliver it for you.
10. TRAINING YOUR BRAND AMBASSADORS ONLINE. Get a quick rundown of the top ways event staffers are getting trained online. From webinars to tutorial videos and beyond.
9:00 AM – 9:30 AM

BOOST DWELL TIME AT B-TO-B EVENTS: THE TECH TOOLKIT

Medical meetings haven’t always had the reputation as playgrounds for interactive tech, but as Stryker proved this year, their time has come. The medical technologies company designed an immersive, high-tech b-to-b experience to launch its Mako Total Knee Robotic-Arm Assisted Surgery System to the orthopedic industry. This included life-size games, 360-video tours, interactive product videos and RFID throughout. The result? A more than 220-percent increase in attendees to its booth year-over-year, and an outstanding average dwell time of one hour, 36 minutes. Learn how adopting a solid strategy on top of reframing immersive tech from “entertaining” to “educational” will transform your b-to-b experiences.
Presented By:
9:00 AM – 9:30 AM

DIGITAL MERCH: KAWASAKI’S TIPS FOR GIVING YOUR SWAG A HIGH-TECH UPGRADE

Merchandise collected at events and shows typically don’t have a long shelf life—t-shirts lose their luster, free pens get lost and USB drives go to gather dust in a desk drawer. Enter: digital interactive merchandise that drives better engagement, context and metrics. Learn how digital wristbands, badges and other tools and giveaways can benefit attendees, sponsors, exhibitors and event producers, alike, through the eyes of Kawasaki, which integrated smart bands, kiosks, mobile apps, a large-scale projected game and more into its 50th annual Dealer Business Meeting. Walk away with ideas to make every interaction before, and after the event, a measurable touchpoint.
Presented By:
9:00 AM – 9:30 AM

HOW TO ACTIVATE MULTIPLAYER VR EXPERIENCES

Virtual reality has a throughput problem. The bottleneck created by a one-device-per-consumer “policy” is too large for many brands to overcome. And the goggles? They create a solitary experience, the novelty of which has begun to wear off. Enter: the evolution of this immersive technology—the multiplayer experience—that appeals to larger audiences and gets more individuals involved in the activation. In this session, learn how to ditch the headsets in favor of solutions like users’ own mobile devices to add theater and excitement to VR experiences in a dynamic group setting.
Presented By:
9:00 AM – 9:30 AM

NEXT-GEN AUDIENCE ENGAGEMENT TOOLS

Passive audiences are out. Active audiences are in. Today’s attendee wants to do more than listen to someone speak and take notes. Attendees want to participate and contribute. Which is where audience engagement technology comes in. In this session, hear about more than 10 solutions and apps that range from real-time polls to audience chat to social sharing to up-voting and more. Plus, gain tips for empowering speakers to transform their presentations into conversations, and learn how to use data and analytics to measure the impact of the content and presentation.
Presented By:
9:00 AM – 9:30 AM

PEOPLE ARE THE NEW TECHNOLOGY

Long gone are the days of integrating technology into events purely for the sake of show. As designers and strategists seek smarter ways of utilizing technology in events, the emphasis is now on how the people engaging with it will perceive it, personalize it and capture their own experiences with it to be shared with friends and followers. In this session, you’ll learn best practices for putting people at the center of technology-driven experiences and explore smart ways to design physical and digital installations that are great in the moment and on social media.
Presented By:
  • Mia Choi, Creative Director and Co-Founder, MAS Event + Design
9:45 AM – 10:15 AM

CREATING A SOCIAL MEDIA COMMAND CENTER AT YOUR EVENT

Go inside Cisco’s legendary Cisco Live social media strategy to find out why Cisco brought a social media response team out of the shadows and into the spotlight to create a Social Media Command Center on the show floor. See how addressing “triage” situations on the show floor can boost engagement and communications with attendees. And get insight on the value of transparency and why putting the team and the conversations on display increases loyalty and brand perception.
Presented By:
9:45 AM – 10:15 AM

DESIGNING HIGH-TECH ‘SHOWCASE’ EXPERIENCES FOR B-TO-B EVENTS

The Association of Equipment Manufacturers (AEM), producers of the CONEXPO-CON/AGG trade show, created a first-ever technology experience at the 2017 edition of the show. The Tech Experience was an immersive and future-forward showcase that allowed attendees to step into the future of the construction industry. The goal: to shift the perception of CONEXPO-CON/AGG from being seen as an “equipment” show to one that showcases industry innovation. The solution: a 75,000-square-foot Tech Experience outside the Las Vegas Convention Center, which housed 48 exhibitors and experiences ranging from augmented reality and drone demos to Tech Talks and a 3D printing workshop. In this session, learn how to take on a large-scale experience design project that includes numerous technology and innovation demos and get tips for engaging with partners inside and outside your industry who can enhance your experience.
Presented By:
9:45 AM – 10:15 AM

ELEVATING LUXURY BRAND EXPERIENCES WITH TECHNOLOGY

What do consumers with expendable incomes crave more than anything else? That’s right: experiences. In this session, you’ll learn how leading luxury brands like Mercedes-Benz are utilizing event technology to build brand affinity with high net-worth customers. From Fashion Week to the Mercedes-Benz Brand Immersion Experience, you’ll get a rare peek at the way the automaker is wiring its consumer and business experiences to create maximum digital engagement without losing the bespoke vibe the brand is known for. Find out which cutting-edge tools are transforming the luxury landscape. Learn how technology can be used to make any event feel more personalized and exclusive.
Presented By:
  • Joel Rausch, Senior Creative Director & Strategist, GO! Experience Design
9:45 AM – 10:15 AM

FUN AND INTERACTIVE CONSUMER TECHNOLOGIES: WHAT’S NEXT—WHAT’S POSSIBLE

From interactive vending machines and virtual fitting rooms to 3D animated virtual dogs and 180-degree GIF booths, this session will give you a taste of what cutting-edge tools and technologies you can use to amp up the fun and the engagement at your next event. Find out what’s possible using today’s hottest tech, and how to ideate with a “sky’s the limit” mentality that ultimately unleashes better activations and more innovative uses of current and up-and-coming technology. Walk away with the basics on what tech is out there, what it costs and how to implement it in totally fresh and interesting ways.
Presented By:
  • Keith Bendes, VP Marketing & Strategic Partnerships, Float Hybrid
9:45 AM – 10:15 AM

HOW TO TRANSFORM DEMOS INTO HIGH-TECH JOURNEYS

Step inside HP’s barrier-breaking Panorama Festival activations that transformed typical analog music festival experiences into immersive and interactive high-tech journeys, all made possible by HP devices. Hear the lessons learned about engaging the modern festival attendee, the logistics involved in live-wiring the experiences on-site, and the results year-over-year. Walk away with ideas to transform your next product demo into an hour-long engagement consumers will line up to experience.
Presented By:
10:30 AM – 10:50 AM

SPEED BRIEFING ROUND 1: 10 WAYS COMPANIES BUILD SALES PIPELINE AT EVENTS

Events are no longer just about brand awareness and badge scans. Companies are increasing their focus, efforts and investments on activities that help drive credible business and revenue pipeline at b-to-b events and trade shows. Join Aaron Karpaty, Head of Growth at Jifflenow, as he takes you through 10 innovative ways leading b-to-b brands are establishing revenue returns from shows. In this session, you will learn how to develop an event strategy around the sales pipeline, increase the number of 1-on-1 meetings at each show and analyze post-event metrics and reports.
Presented By:
10:30 AM – 10:50 AM

SPEED BRIEFING ROUND 1: PEEKING BEHIND THE EVENT TECHNOLOGY R&D CURTAIN

Gain valuable insight into the world of R&D for next-generation technologies including: LED walls/floors, laser projection mapping, dynamic projection onto moving objects, innovative polarized and transparent display tech, real-time generative content creation, heat mapping attendees’ onsite journeys and an award-winning solution that elevates the breakout room experience.
Presented By:
10:30 AM – 10:50 AM

SPEED BRIEFING ROUND 1: THE POWER OF CHATBOTS: HOW AI TECHNOLOGY DRIVES RICHER EXPERIENCES

This session will talk about the science of engagement and how to most intelligently apply new AI and Natural Language Processing tools to your business. The session is led by Bob Caldwell, Founding Partner of Sciensio, maker of AI chatbots for events and engagement campaigns (and for bespoke specialty applications). Learn how to deploy bots to solve business problems around the world and be on the cutting edge of conversation design and the successful technology implementation.
Presented By:
10:30 AM – 10:50 AM

SPEED BRIEFING ROUND 1: THE POWER OF LIVE EVENTS: MAKING OFFLINE EVENTS MATTER IN AN ONLINE WORLD

When you bring together an audience for a live event you are creating a temporary community of people with a shared interest. Learn how to extend the life of this community by bringing digital, mobile and social media into the live physical experience, and to use these techniques to keep them engaged and connected all through the year.
Presented By:
10:30 AM – 10:50 AM

SPEED BRIEFING ROUND 1: WEARABLES CASE STUDY: INSIDE C2 MONTREAL

Grab a seat and get ready for a speed briefing covering the true full potential of using wearables to upgrade your event experiences and to collect insightful data to organize, engage and measure. We’ll dive into how the game-changing C2 Montreal uses wearables as its technological backbone and as we use one of the greatest wearable case studies of the year to illustrate the right ways to activate wearables, you’ll learn the best ways to integrate them and bring your event to the next level.
Presented By:
10:55 AM – 11:15 AM

SPEED BRIEFING ROUND 2: 10 WAYS COMPANIES BUILD SALES PIPELINE AT EVENTS

Events are no longer just about brand awareness and badge scans. Companies are increasing their focus, efforts and investments on activities that help drive credible business and revenue pipeline at b-to-b events and trade shows. Join Aaron Karpaty, Head of Growth at Jifflenow, as he takes you through 10 innovative ways leading b-to-b brands are establishing revenue returns from shows. In this session, you will learn how to develop an event strategy around the sales pipeline, increase the number of 1-on-1 meetings at each show and analyze post-event metrics and reports.
Presented By:
10:55 AM – 11:15 AM

SPEED BRIEFING ROUND 2: PEEKING BEHIND THE EVENT TECHNOLOGY R&D CURTAIN

Gain valuable insight into the world of R&D for next-generation technologies including: LED walls/floors, laser projection mapping, dynamic projection onto moving objects, innovative polarized and transparent display tech, real-time generative content creation, heat mapping attendees’ onsite journeys and an award-winning solution that elevates the breakout room experience.
Presented By:
10:55 AM – 11:15 AM

SPEED BRIEFING ROUND 2: THE POWER OF CHATBOTS: HOW AI TECHNOLOGY DRIVES RICHER EXPERIENCES

This session will talk about the science of engagement and how to most intelligently apply new AI and Natural Language Processing tools to your business. The session is led by Bob Caldwell, Founding Partner of Sciensio, maker of AI chatbots for events and engagement campaigns (and for bespoke specialty applications). Learn how to deploy bots to solve business problems around the world and be on the cutting edge of conversation design and the successful technology implementation.
Presented By:
10:55 AM – 11:15 AM

SPEED BRIEFING ROUND 2: THE POWER OF LIVE EVENTS: MAKING OFFLINE EVENTS MATTER IN AN ONLINE WORLD

When you bring together an audience for a live event you are creating a temporary community of people with a shared interest. Learn how to extend the life of this community by bringing digital, mobile and social media into the live physical experience, and to use these techniques to keep them engaged and connected all through the year.
Presented By:
10:55 AM – 11:15 AM

SPEED BRIEFING ROUND 2: WEARABLES CASE STUDY: INSIDE C2 MONTREAL

Grab a seat and get ready for a speed briefing covering the true full potential of using wearables to upgrade your event experiences and to collect insightful data to organize, engage and measure. We’ll dive into how the game-changing C2 Montreal uses wearables as its technological backbone and as we use one of the greatest wearable case studies of the year to illustrate the right ways to activate wearables, you’ll learn the best ways to integrate them and bring your event to the next level.
Presented By:
11:30 AM – 12:00 PM

BUDGET-FRIENDLY B-TO-C EVENT ANALYTICS

While b-to-b events make it possible to register attendees with wristbands and badges for attendee tracking analytics, very few solutions exist for open b-to-c environments like fairs and festivals, where specific data on attendees and data on atmospheric factors can make proving ROI, specifically for sponsors and product specialists, harder. In this session, hear how device Wi-Fi tracking and online dashboards (that you can build yourself) can map attendee traffic, weather patterns, leads and sales, activations and more, all without bands or ID tags—and on the cheap.
Presented By:
  • Karl Siegert, VP, Chief Operating Officer, MVP Collaborative
11:30 AM – 12:00 PM

IBM SPORTS & ENTERTAINMENT PARTNERSHIPS: RULES FOR A WIRED WORLD

From the Tony Awards to Pebble Beach to the US Open, IBM leverages some of the most marquee properties in sports and entertainment to demonstrate its technology expertise and build relationships with clients and prospects. As the media world and partnership marketing evolves to stay relevant, IBM is reengineering its activation model to unlock greater social amplification that transforms sponsorship’s impact beyond the live event. See how one of the most venerable blue chip brands in the world flexes its strategic and technological chops around its premium partnerships to maximize sponsor value by harnessing multiple, influential voices and content made to share. Find out which platforms, tech tools and engagement strategies are most effective to inspire fans to share in a way that builds the underlying brand partnership as well as the sponsorship. Learn how to rethink and recalibrate sponsorship marketing to maximize paid/owned/earned media potential through a social amplification mindset.
Presented By:
11:30 AM – 12:00 PM

LARGE-SCALE OUTDOOR WI-FI: LESSONS FROM LOLLAPALOOZA

Go behind the scenes with the Wi-Fi provider at Lollapalooza to see how 320 acres of urban terrain are live-wired for 100,000-plus fans, vendors, artists, VIP attendees and staff. Learn what you need to know to serve up (solid) internet activity across large-scale event footprints, as well as the advantages of nurturing a partnership with the right vendors, and the ROI that comes with a continuous commitment to setting the event tech bar higher. If you’re in charge of your production or event budgets—and don’t want to hear about the “crappy” Wi-Fi ever again—then this session is for you.
Presented By:
11:30 AM – 12:00 PM

NEXT-GEN VIDEO PROJECTION: CONTENT AND STRATEGIES

Projection mapping has become one of the industry’s most popular technology tools, but it’s only one of many video presentation options available to event marketers today. Find out where video projection is going and discover all of the various ways it can be used to enhance environments and immerse attendees in a live experience. See how some of the world’s leading brands are using video projection. Get a quick master’s course on the differences between video technologies, what they cost and how to best use them. And leave understanding what video content works, what doesn’t and how you can utilize video design and technology to enhance your event and better meet your key objectives.
Presented By:
11:30 AM – 12:00 PM

XD: LEVERAGING HUMAN EMOTION IN A DIGITAL WORLD

We’re in an age where drones hover over our heads and we can traverse virtual dimensions. But when it comes to successful experience design, even the most seductive digital and technical engagements can lack in genuine human connection. The result? A missed opportunity to forge deeper and lasting impressions between brands and consumers. In this high-tech “cool-down,” shift gears to explore the value of human emotion in influencing customer behavior through a variety of case studies that struck a balance between analog and digital and, ultimately, benefitted the bottom line.
Presented By:
12:00 PM – 1:00 PM

NETWORKING LUNCH

Sure, it’s the last day of EventTech, but you still have an afternoon of sessions to attend—so you’ll need your energy. Enjoy a delicious lunch at our final networking meal—chat up other marketers, find some of the folks you kept meaning to find, look up some of your favorite speakers and meet with some of your favorite technology providers.
1:00 PM – 1:30 PM

DESIGNING EXPERIENCES THAT MAXIMIZE SOCIAL SHARING

We know social media is an important aspect of a successful event, but how can ensure your footprint is optimized for social? In this session, learn best practices, tips and tricks to make sure your consumers, snap, like, tweet and share. From optimizing your event footprint design to maximize selfie and social capture, to creating signage and selecting hashtags, to troubleshooting bandwidth issues and leveraging your brand ambassadors as social content creators, get a crash course in making sure your activations get the attention they deserve. And walk away with the know-how to track measure it all.
Presented By:
1:00 PM – 1:30 PM

GENERAL SESSION EXPERIENCES: HIGH-TECH PRODUCTION TECHNIQUES

A well-produced main stage experience sets the tone for an event, drives messaging and leaves attendees fired up with emotion. Today, it’s all driven by production techniques and hardware that transform content into entertainment. Go inside the design process with the gurus behind main stage events for such clients as Cisco, BMW, Facebook and Autodesk. Learn about the latest in main stage engineering, from turntables to fog screens to projectors and lasers. Plus, get the low-down on special effects, like incorporating attendee lanyards and mobile devices into an experience. Walk away with the inspiration to transform that keynote or reveal into an immersive show worthy of the Vegas strip.
Presented By:
1:00 PM – 1:30 PM

THE ART OF STAGING A JUMBOTRON EXPERIENCE

Big screens are impactful, but experience builders don’t always consider the art of blending them into a live event or activation for optimum reach. In this session, explore the latest LED video screen technology available in the marketplace and how the technology is being deployed in creative and artistic settings, indoors and outdoors, through case studies of brands including award-winning apparel company Patagonia. Learn the specifications, how to stage big-screen events and how to ditch “signage” in favor of creating and displaying artful content that’ll photograph (and get shared) well, too.
Presented By:
1:00 PM – 1:30 PM

TIPS AND TRICKS FOR MANAGING MULTIPLE DIGITAL TOUCHPOINTS

A 20-monitor video wall with five disparate live data and video feeds, a gesture-based “slam dunk” game, a playful LED-driven “laundry shootout,” and a digital registration system. These are but a sampling of the touchpoints contained in LG’s NCAA Final Four Fan Fest experience, and for many event and trade show footprints, this number of interactives is the norm. But all too often, all of that data goes to waste as managing them becomes too cumbersome. In this session, learn how to effectively manage multiple digital touchpoints and flow that data into one single gathering point through content management system solutions that also make analysis a breeze.
Presented By:
1:45 PM – 2:15 PM

EVENT DATA SECURITY: WHAT YOU NEED TO KNOW TO PROTECT YOUR BRAND AND ATTENDEES

As more and more event marketers utilize technology to collect everything from demographic to behavioral data at their events, it’s become even more imperative that they have a plan for protecting that data. This session will arm you with the steps, plans and processes you’ll need to ensure your event data is safeguarded from hackers and data breaches. Get up to speed on current security standards and certifications every event marketer should know about. Learn what questions to ask when looking for data security technologies. Walk away with a blueprint you can use to make sure your event data is safe and secure.
Presented By:
  • Daniel Louie, Experiential & Process Integration Marketing Manager, KIA Motors
  • Eric Quimby, Brand & Marketing Manager, Blue Cross Blue Shield of North Carolina
  • Scott Sheppard, Founder and CTO, Mozeus Worldwide
  • Ahmad al-As'ad, Vice President, Digital, The Marketing Arm
1:45 PM – 2:15 PM

HOW TO DESIGN MULTISENSORY TECHNOLOGY EXPERIENCES

From a six-axis cable coaster virtual reality simulator for National Geographic's “Experience Mars” activation to Nike’ first full-size, playable LED basketball court, see how some of the world’s most cutting-edge technologies are being used to create multisensory experiences attendees love—and will never forget. Learn how to design a technology framework for your event that transcends expectations of how attendees experience sight, sound and touch. See how some of the world’s biggest brands are using event technology to create “full-body” experiences that make visceral connections between attendees and the marketing message.
Presented By:
1:45 PM – 2:15 PM

SPATIAL AR: CREATING LARGE-SCALE, HIGH-THROUGHPUT EXPERIENCES

VR headsets have revolutionized immersive content experiences, but they’re a solo experience with low throughput that ultimately come with a host of complications ranging from cyber sickness to supervision. Spatial augmented reality—using projection mapping to create immersive environments that wrap around participants—can deliver nearly the same impact to tens, hundreds or even thousands of attendees using cinematic or interactive VR content originally produced for headsets. In this session, explore the latest in group content delivery environments and multi-media “theaters” that allow for audience interactivity without head gear, controllers or other encumbering devices. Gain insights and best practices for design guidelines based on a variety of industry case studies, what is required to execute them, and walk away inspired to activate immersive content at scale.
Presented By:
  • Ed Lantz, President & CEO, Vortex Immersion Media
1:45 PM – 2:15 PM

THE LATEST AND GREATEST CONTENT DELIVERY TECHNOLOGIES

The “unconference” trend has influenced meeting design (think fluid spaces and offbeat venues), but it’s also influenced how content is delivered in unexpected ways. Come inside MobileIron LIVE!, which adopted an “exchange” format: a stock-market-floor feel where ideas and best practices were exchanged through a variety of formats supported by unconventional footprints and, of course, technology. In this session, go inside the mobile security company's annual event and learn how it, and other brands, are transforming the delivery of content, from visual learning tools like LED Walls to democratic approaches that put attendees in the driver seat to responsive techniques that power real-time content.
Presented By:
  • Erin Mills, Chief Operating Officer, Michael Alan Group
2:15 PM – 2:45 PM

COFFEE BREAK

Grab a refreshment, chat up fellow attendees and meet with the industry’s best technology partners in our Campus.
2:45 PM – 3:15 PM

MATCHING THE LATEST TECHNOLOGY TO YOUR EVENT OBJECTIVES

Today, we face an overwhelming number of experiential technologies to evaluate and use in trade shows, conferences and events. From virtual reality to augmented reality to projection mapping, holograms and more, the list grows daily. Yet, not enough attention is paid to how to use these technologies effectively and appropriately. Are they elevating the consumer experience? Or are you just checking the technology box on your event? This session offers actionable tips and real-world insights you can use to make sure you’re striking the right balance—and creating a meaningful technology experience for your attendees.
Presented By:
2:45 PM – 3:15 PM

HOW TO USE WATSON TO AMP UP EVENT EXPERIENCES

IBM’s Watson technology continues to forge connections between man and machine as it live-wires robots and other conversation-enabled, interactive components of the event experience. Hear how robots and Conversation with Watson enhanced the World of Watson event and enabled Chef Watson (and cognitive cooking) at the National Retail Federation conferences. Plus, see the technology in action with a live demonstration.
Presented By:
2:45 PM – 3:15 PM

THE LEGALITIES OF USER-GENERATED CONTENT: WHAT YOU NEED TO KNOW

Video is everywhere and event attendees are shooting plenty of it. But for brands looking to leverage user-generated video as part of their overall event content strategy, questions arise about what legal issues need to be considered in sourcing and using this content in marketing campaigns. In this session, get best practices for navigating logistical hurdles such as talent releases, permissions and location permits, all in the context of a user-generated content program executed for Ford.
Presented By:
3:30 PM – 4:15 PM

CLOSING SUPER SESSION WITH GOOGLE: THE SOCIALLY SHAREABLE EVENT

If your event isn’t shareable, did it really happen? Grab a drink and network with friends as we wrap up EventTech with a special “super session” that takes you behind the scenes of Google’s award winning content and community marketing practice. Learn about the brand’s philosophy on merging digital engagement with live experiences. Go inside the Google Content & Community event portfolio, including its smash-hit Zagat Tiny Café, to learn how—and why—the company embeds shareability into its live events. Understand what triggers attendees to want to share, and what steps you can take to build shareability into your own event strategies. Head to the airport armed with useful intel on how one of the world’s most successful brands is leveraging events, video content and social media to create consumer engagement and move the needle—and how you can, too.
Presented By:
6:30 PM – 8:00 PM

OPTIONAL RED-EYE DINNER MEET-UP AT HEXX

Taking a red-eye and have nothing to do until your flight? Then check your bags in the lobby and meet Event Marketer’s Jeff Fortmann at 6:30 p.m. for our annual Red-Eye Dinner Meet-Up at Hexx at The Paris—group drinks followed by a casual Dutch-style dinner. Come for drinks. Come for dinner. Come for both. Hop a cab whenever you need to go to the airport. (Dinner bill will be split Dutch-style among attendees at the table. Note: You must sign up during your online registration. No walk-ups will be accepted.)
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