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Monday | November 12

9:30 AM – 12:15 PM
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MORNING AXE THROWING EXCURSION

Axe throwing isn’t just for lumberjacks. Come network with your peers as you learn to throw axes—only at EventTech. You’ll learn how to throw and have a great time competing against other EventTech gents and ladies at Las Vegas’ premier indoor axe throwing venue, Axe Monkeys. Additional $75 fee required. Sign up when you register. Includes transporation to/from Paris. Shuttles depart Paris at 9:30am and return to Paris at 12:15pm.
2:45 PM – 4:45 PM
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WORKSHOP: EVENT BROADCASTS AND LIVE STREAMING

From controlled livestreams to user-generated content feeds to social platform channels and more, amplifying live events to larger audiences across the web and social media networks is no longer optional.

After all, the more eyeballs you can reach, the more hearts and minds you can impact. In this workshop, we’ll discuss trends, best practices and case studies related to event broadcasts and livestreaming. We’ll cover:

• The Strategy and Creative of Livestreaming. From the initial brainstorm to the execution, how to plan for the perfect broadcast.
• The Screened Experience. Translating your event’s messaging, content, environment and energy to livestream viewers watching on screened platforms.
• Designing On-site for Online. Easy tips for making sure you design your physical event environment with the livestream in mind. • Tech Stack & Budgeting. A review of technical requirements and ballpark budget planning.
• The Do’s and Don’ts of Livestreaming. Case studies and best practices on great ideas… and pitfalls.
2:45 PM – 4:45 PM
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WORKSHOP: UNDERSTANDING GEN Z AND ALPHA: THE NEXT GREAT GENERATIONS

There are new consumer segments coming of age, and this is where you’re gonna learn about them. Leave your pre-existing notions of X, Y and Millennials behind as we jump into the nuances of Z and Alpha in this workshop.

To say technology comes naturally to Gen Z and Gen Alpha would be an understatement—they aren’t aware of a world without it. In this workshop, we’ll dive into “the next great generations of consumers” through the lens of event technology and social media. We’ll cover:

• Topline understanding of each segment, from their overall behaviors and “what ya gotta know” about their buying preferences and engagement tendencies.
• The main differences between these new segments and Millennials. Only if you understand the differences can you change the way you are (and will be) marketing to younger consumers.
• Reaching these two segments with high-impact events and experiences, leveraging technology, and the role of social media as a thread that crosses through and connects all engagements.
• Case studies and best practices for reaching Gen Z and Gen Alpha.
5:00 PM – 6:30 PM
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OPENING RECEPTION

Come mix and mingle with this year’s attendees and partners in our largest Campus ever.

Tuesday | November 13

6:30 AM – 7:15 AM
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OPTIONAL WAKE-UP 5K RUN

Join other EventTech runners for three (or if you want, six) miles of networking. Each morning we will start at Caesars and take a jog amid some of Las Vegas’ best run routes. Group stretch in the Caesars Palace lobby at 6:20 a.m.; group leaves at 6:30 a.m. (There is no charge to participate but you must sign up online when you register for EventTech. No walk-ups will be accepted.)
7:30 AM – 8:30 AM
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BREAKFAST

Get up and come on down for a cup of coffee, some fruit, and many conversations with fellow attendees.
9:45 AM – 10:15 AM
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ANALOG EXPERIENCES: HOW TO STRIKE A BALANCE BETWEEN NO-TECH AND LOW-TECH

Room: Lab 5
The tech-less event experience, otherwise known as going analog, has become the hottest trend in the industry. But often, these experiences fall short because they don’t provide a truly fulfilling experience for attendees, and rather focus on the photo op alone. As creative professionals, experience builders have an opportunity to make tech-less events better with a better understating of attendees’ needs, the right strategic approach, and often times, the right technology, too. In this session, learn how to strike a balance between high-tech and no-tech, and how to weave in technology to preserve the visceral nature of analog experiences, and better deliver on your event goals, overall.
Presented By:
9:45 AM – 10:15 AM
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DIGITAL EASTER EGGS, SECRET HASHTAGS AND MORE: METADATA AS ENGAGEMENT

Room: Lab 4
Get ready to get lessons from… Deadpool 2, one of the biggest hits of the year. The offbeat nature of the movie made for a perfect alignment with the “weirdly awesome” Trolli candy brand. And together, they made headlines all their own with a groundbreaking integrated campaign that leaned into parody and pranksterism, including an invite for fans to unscramble metadata code, a secret hashtag, exclusive content and prizes. In this session, learn how to gamify SEO, social media content and more to drive relevant digital engagement for your campaigns.
Presented By:
9:45 AM – 10:15 AM
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GE CASE STUDY: A GUIDE TO INTERACTIVE CONTENT AT B-TO-B EVENTS

Room: Lab 3
GE’s annual Minds + Machines event explores a host of industrial technology topics, and features complex concepts it is tasked with explaining to customers, developers, partners and industry thought leaders. At the show this year, large-scale interactives like, a Social Studio and a virtual power plant experience helped GE secure a 41-percent increase in turnout and millions of impressions. In this session, get ideas to live-wire your content, learn how to amplify the messaging on-site and beyond, and ultimately, how to select A/V concepts and interactives that engage and inform.
Presented By:
9:45 AM – 10:15 AM
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INSIDE CIRQUE DU SOLEIL: LESSONS FROM THE ULTIMATE DIGITAL+LIVE PLAYBOOK

Room: Lab 1
Take a page (and more) from Cirque du Soleil’s technology playbook, and how the evolution of the experience economy is impacting its productions. Learn about the 12 trends in entertainment fueling the creative lab behind Cirque, how research and surveys inform its decision-making, the role social currency plays in its productions, and how testing and trials help the productions evolve and stay current with modern audiences. Walk away with the inspiration needed to transform your general sessions from “productions” into “spectacles.”
Presented By:
  • Frank Helpin, Senior Director-Innovation, Cirque Du Soleil
9:45 AM – 10:15 AM
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THE SECRETS BEHIND A LIVE-ACTION ESPORTS EXPERIENCE

Room: Lab 2
Esports tournaments typically involve a stadium, stage and live gameplay. Amazon Studios transformed the definition of a live esports event when it partnered with Twitch to produce Battle Cars Live!, a live-action experience that included a real-life game board in the desert and real-time engagement with gamers online, all to promote the new season of “The Grand Tour.” Gamers engaged in live chat, heat maps and real-time game data to select coordinates on grids that contained vehicles of all shapes and sizes. The coordinate with the most clicks triggered an explosion, blowing up the vehicle sitting on top of it. Go inside this award-winning campaign to learn the ins and outs of remote, real-time engagement and walk away with the inspiration to rethink the esports event experience.
Presented By:
10:15 AM – 10:45 AM
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CAMPUS BREAK

Throughout the day, we’ve scheduled several all-conference breaks that allow you to grab a refreshment, chat up fellow attendees and meet with the industry’s best technology partners in our Campus.
10:45 AM – 11:15 AM
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AI FUTURECAST: WHAT IT IS, WHERE IT’S GOING AND HOW TO USE IT

Room: Lab 3
Dive into the world of AI to better understand what it is, how it works and how event marketers can use it in the present and in the future. Hear about impactful case studies featuring AI tech at events. Get a preview of how Artificial Intelligence is being used to create smarter, more responsive and personalized experiences and activations. Learn how this new frontier in technology and data will ultimately help you get results from your investment, and walk away understanding how to use AI as the ultimate storyteller for any event program.
Presented By:
  • Erin McElroy, Program Director-Event & Digital Innovation, IBM
10:45 AM – 11:15 AM
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FESTIVAL TECH: CREATING COMPELLING COMMUNAL TECHNOLOGY EXPERIENCES

Room: Lab 5
Hear from the mastermind of high-tech group media experiences at The Lab at Panorama Music Festival, RESFEST at Brooklyn Bowl and beyond—and learn how the power of technology can become transformative for culture, community, individuals and brands. Experiences driven by technology can often be isolating and un-scalable because they rely too heavily on single-person technologies. This poses a challenge for the experiential industry, which relies upon large, scalable platforms to get the brand ROI needed to justify the spend. In this session, learn about the nuances to engaging groups without detracting from an individual’s own immersion into compelling content.
Presented By:
10:45 AM – 11:15 AM
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REAL-TIME SOCIAL MEDIA: THE SCIENCE OF HIGH-PERFORMING CONTENT

Room: Lab 4
There is social media content that is shareable. And then there is social media content that performs. In this session, learn how to elevate your experiential program’s social media strategy for events of all shapes and sizes, from large-scale music festivals to one-off brand activations. Walk away with the latest methodologies for measuring your social media impact, plus tools that can send sharable content into hyper-drive.
Presented By:
10:45 AM – 11:15 AM
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VR VENUES: FOX SPORTS’ NEW FRONTIER OF FAN ENGAGEMENT

Room: Lab 1
FOX Sports has transformed the viewing experience with a VR app that allows fans to immerse themselves in top live sporting events in virtual reality from their very own virtual VIP suite or on-the-field camera positions. In this session, hear from an architect of this VR program, and learn how to develop your own VR program, how to incorporate sponsors and how to develop the right “angles” for your audience. Plus, hear about the challenges and best practices from FOX Sports, and walk away with a fresh viewpoint on engaging consumers in live, virtual content.
Presented By:
11:30 AM – 12:00 PM
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GENERAL DATA PROTECTION REGULATION (GDPR): SIX MONTHS LATER

Room: Lab 3
The Royal Wedding wasn’t the only distraction from “across the pond” last May. The GDPR took effect, and unless you’ve been on a digital cleanse, you’ve at least come face-to-face it in some sense: from websites revising their privacy policies, mobile apps asking you to accept their new terms and conditions, and countless consumer brands emailing you to let you know that your data is safe and that you are allowed to unsubscribe. In this session, get an update on the first six months of this new rule, and what you need to know as you use new or existing event technology. Review case studies of non-compliance as well as best practices. Learn about the data flow and mapping and requirements for collecting information, processing and sub-processing data, email and hard copy communications and file sharing. Remember: You can’t assume your attendees and app users aren’t residents of the European Union.
Presented By:
11:30 AM – 12:00 PM
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LESSONS FROM HEINEKEN: IMMERSIVE B-TO-B STAGE ENVIRONMENTS

Room: Lab 1
Shifting from their classic theater arrangement in favor of 270-degree, bleacher-style seating with three super high-definition 4.4 mm LED screens, Heineken immersed attendees at its National Distributors Conference in its bold plans for 2018 with equally bold colors, imagery and graphics. In this session, learn about the A/V decisions behind the show, how lighting effects and a full LED floor helped tell compelling stories about each of Heineken premium brands, and ultimately, how you can take your general sessions to the next level with production technology that is as strategic as it is inspiring.
Presented By:
11:30 AM – 12:00 PM
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MAKE YOUR DATA ACTIONABLE TO PERSONALIZE EXPERIENCES

Room: Lab 4
In order to create meaningful experiences your audiences desire, a new approach to mining attendee data and behaviors is required. Everything starts with understanding target audiences to build programs meeting both audience and stakeholder objectives. Through a business intelligence platform and recommendations engine, you can gain insights for evolved experiences.
Presented By:
  • Lynn Randall, Senior Strategist-Strategic Solutions Group, InVision Communications
  • Patrick Connolly, Technology Strategist, InVision Communications
11:30 AM – 12:00 PM
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THE MAKER TOOLBOX

Room: Lab 2
With the ability for everyone to create their own prototypes, products, ideas and inventions, what are the foundations of this new democratization of manufacturing? And what does it mean for marketers and experience builders? This session offers a guide to the common tools and techniques of the modern maker and marketer, and will cover the hardware and software fueling the growth of custom experiential interactives, and how to take advantage of off-the-shelf components and code to create something engaging and shareable of your next event or activation.
Presented By:
11:30 AM – 12:00 PM
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USING TECHNOLOGY TO TURN BRANDS INTO CULTURE CURATORS

Room: Lab 5
Technology helps brands garner invaluable insight about their audiences and streamline activations—but it also empowers brands to curate authentic cultural experiences. In this session, learn how brands like Mtn Dew use technology at live events to emulate the digital habits of consumers, integrate lifestyle verticals, and leverage real-time content to tell meaningful stories to a broader digital audience.
Presented By:
12:00 PM – 1:30 PM
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POWER NETWORKING LUNCH

Come grab a bite and meet the industry’s greatest and talk about the industry’s latest. Chat up the day’s sessions, meet new colleagues or reconnect with old friends.
1:45 PM – 2:15 PM
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15 TECH TRENDS TO BET ON FOR 2019

Room: Lab 1
In what has become EventTech’s annual in-demand standing-room-only super guide, this fast-paced trend spotting session will take you around the world for a sneak peek at the latest and greatest technologies you’ve probably never seen before. Uncover macro trends in the industry, see how brands are tapping new technologies and walk away with a tablet full of inspiration, cutting-edge ideas and fresh technologies to try at your next event.
Presented By:
1:45 PM – 2:15 PM
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LESSONS FROM MUSEUM INSTALLATIONS: IMMERSIVE, SOCIAL AND PARTICIPATORY ENGAGEMENT

Room: Lab 5
Museums have experimented with ways of creating compelling visitor experiences for as long as they have existed. Exhibit designers have developed an extraordinary range of interpretive and immersive spaces focusing on active visitor participation and social and physical interaction. Today, a new wave of digital exhibits is being designed using emerging technologies like projection mapping, video walls, motion sensors, and controlled LED lighting. We’ll share examples of these cutting-edge experiences, discuss their design and development and look at what marketers can learn from them.
Presented By:
1:45 PM – 2:15 PM
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SOCIAL MEDIA CHECKLIST: MASTERING SNAPCHAT AND PINTEREST

Room: Lab 4
They’re arguably two of the platforms that give marketers the most pause: Snapchat, where all the cool kids are playing, and that with its temporary moments, meme-centric activities and Stories feature provides an array of routes in which to engage audiences; and Pinterest, where Gen Xers curate lifestyle boards, and where brands are seeking deeper engagement beyond serving up inspirational and aspirational content. In this session, learn the newest strategies for these two multi-route engagement social media communities, get a handle on the nuances of each, and find out how to take advantage of their hyper-targeted audiences—and beyond.
Presented By:
1:45 PM – 2:15 PM
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THE STATE OF INFLUENCERS: HOW TO SATISFY THE BRAND, THE CONSUMER AND THE FTC

Room: Lab 2
Thanks to the FTC’s crackdown on some influencers not using clear disclosures, the influencer space has been legitimized and is now receiving global attention. Indeed, the playbook for partnering with influencers continues to evolve as these business partnerships continue to play a crucial role in brands' abilities to make authentic connections with today’s consumers. In this session, learn the latest best practices for identifying and vetting influencers, contracting them and developing a mutually beneficial content plan that plays by the fed’s rules while delivering viral returns.
Presented By:
1:45 PM – 2:15 PM
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TIPS FOR FILMING EVENT ACTIVATIONS FOR CONTENT

Room: Lab 3
As one-of-a-kind, immersive experiences capture marketing’s center stage, explore the tenets needed to create powerful and inspiring experiences that can be captured on video to engage and excite millions. From Asics to Bud Light’s Up for Whatever campaigns and more, learn how to create content for brands and how to get the balance right. Walk away with insights to create experiences for the larger stage, that live beyond the moment and connect with audiences that aren’t physically there.
Presented By:
2:30 PM – 3:00 PM
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10 PRINCIPLES FOR USING TECHNOLOGY IN STORYTELLING

Room: Lab 5
From data visualizations to transformative “windows” to immersion rooms to biometric triggers, technology in experience design can transform the way brands deliver key messaging and content to their audiences. In this session, learn about the latest strategies, tools and techniques to live-wire displays, architectural elements, engagements and spaces that put storytelling at the forefront of the experience.
Presented By:
2:30 PM – 3:00 PM
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2019 DATA PREP HEAD START

Room: Lab 3
The event industry is a rapidly evolving machine, and evolving along with it are strategies to engage and, perhaps most importantly, strategies to measure ROI. In this session, get a head start on the new year and learn about fresh metrics, data collection and analysis tools and strategies designed to better measure events, and to more accurately market to your attendees as individuals. Walk away with a playbook to elevate your event data plan for 2019.
Presented By:
2:30 PM – 3:00 PM
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HOW TO INCORPORATE THE ON-DEMAND ECONOMY IN EVENTS

Room: Lab 2
From rides to food delivery to hospitality, the on-demand economy has transformed life for consumers more interested in dictating how they acquire services—for the most part, instantaneously. It’s no surprise that this movement has made its mark in events and in experiential marketing strategy. In this session, go inside the brands capitalizing on this economy to deliver consumers unique, and sometimes ironic and downright outrageous, experiences. Learn how to apply the on-demand trend to your events, the logistics, the technology integrations and platforms you need to make it happen, how social media plays a role, and ultimately, how to marry “IRL” and “URL” for a millennial-friendly result.
Presented By:
  • Joe Panepinto, PhD, SVP, Strategy Director, Jack Morton Worldwide
2:30 PM – 3:00 PM
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POCKET CONCIERGE, WAYFINDING AND MORE: INSIDE CISCO LIVE’S NEXT-GEN EVENT APP

Room: Lab 1
Cisco Live attracts thousands of technology professionals at the annual customer and partner conference who respect and innovative and impactful mobile experience. This year’s app offered an unprecedented level of intelligence, from personalized recommendations designed to help attendees build their schedules to intelligent chat bot “Clai” who acted as a personalized concierge, to an embedded augmented reality experience that helped attendees explore the exhibitor center with layers of digital, tailored suggestions. In this session, learn about these latest app technologies, and how you can deploy them.
Presented By:
3:00 PM – 3:30 PM
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CAMPUS BREAK

Throughout the day, we’ve scheduled several all-conference breaks that allow you to grab a refreshment, chat up fellow attendees and meet with the industry’s best technology partners in our Campus.
3:30 PM – 4:00 PM
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LED INTERACTIVE DISPLAYS FOR MULTIPLE USES

Room: Lab 5
LED technology has transformed how experience builders present content through living, interactive displays. But how do you justify the spend on these installations? In this session, hear top tips on building flexible, high-tech installations for multiple events and environments. From an Intel “Wonderwall” that evolved for various events, and became a permanent installation at the brand’s California headquarters, to an augmented-reality “Smart City” experience for HSBC at Davos that went on to be used as a global touring activation, walk away with the insights, inspiration and an understanding of the systems you need to add this live-wired line-item to your event budgets.
Presented By:
3:30 PM – 4:00 PM
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MEGA-EVENT MOBILE TECH: HOW ENTERPRISES ARE LEARNING FROM THE WORLD'S LARGEST EVENTS

Room: Lab 3
Top brands are inspired by innovation: it’s what makes them the best. Learn why leading enterprises are sending their teams to explore and learn from mega-events like SXSW, CES and Mobile World Congress, who have set the bar for delivering highly personalized, intelligent event experiences. How can you deploy an Enterprise Event App that elevates your conferences, roadshows and events? Learn from the experts who support event apps for some of the biggest events and enterprises in the world.
Presented By:
3:30 PM – 4:00 PM
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SONOS GORILLAZ SPIRIT HOUSE: USING TECHNOLOGY THAT MAPS BACK TO YOUR OBJECTIVES

Room: Lab 2
It’s one thing to cram the hottest technology into your event experiences for technology’s sake. It’s another to strategically integrate technology that satisfies your KPIs and that in keeping with the overall brand messaging. In this session, go inside the award-winning, international SONOS Gorillaz Spirit House, a partnership between a brand and a band that offered consumers an immersive experience that weaved music and technology together.
Presented By:
3:30 PM – 4:00 PM
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USING ATTENDEE DATA TO PERSONALIZE THE EXPERIENCE IN REAL-TIME

Room: Lab 1
Thanks to today’s technologies, brands can use attendee data in real time to create highly personalized experiences that leave attendees wanting more and wondering—how did they do that? Go inside one of the industry’s longest-running mobile tour programs to find out how the Air Force leverages the right technologies at the right time to transform attendee data into meaningful one-on-one experiences. Learn how to translate event data into meaningful ROI reports, and how to keep your data safe. See how cutting-edge RFID tech works in context, and how a fun “mission” engagement matches prospective recruits’ skills and interests with Air Force careers. Understand where the art and science of personalization is going, and how you can apply it to your events.
Presented By:
3:30 PM – 4:00 PM
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WESTJET’S VEGAS LIGHTS: FILMING EVENT STUNTS FOR SOCIAL MEDIA

Room: Lab 4
With only a 20-second window to surprise and delight the passengers aboard a flight from Toronto to Las Vegas, WestJet built and illuminated a mammoth-sized prize wheel on the ground, modeled after roulette, that was visible from 12,000 feet—winning not only the hearts of the passengers and media, but earning two Guinness World Records. In this session, go inside the production of the experience and the strategy for filming it for content. And learn how with the help of strategically-placed influencers as passengers, the program earned thousands of engagements, reactions, shares, comments and four million media impressions.
Presented By:
4:15 PM – 4:45 PM
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HOLOGRAMS: HOW THEY WORK, HOW TO USE THEM

Room: Lab 5
Go inside the making of a spherical hologram installation, considered to be an event industry first. This LED audio-visual experience invited attendees to create four seconds of video adjacent to the structure and then three minutes later, see their image appear on one of the holographic zones in full HD quality. From the specs (it was nearly 11 feet in diameter) to the fabrication to the coding and software, learn the ins and outs of this experiential spectacle, how to map the experience back to your marketing objectives, and what it takes to integrate one into your program.
Presented By:
  • Adrian Scott, Creative Director, President, Go2 Productions
4:15 PM – 4:45 PM
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INSIDE INTEL’S DRONE LIGHT SHOWS: LIGHTING UP THE NIGHT SKY

Room: Lab 1
From sporting events like the Olympic Games and the Super Bowl, to music festivals like Coachella, Intel’s drone light shows have transformed the way that audiences around the world have looked to the night skies for the purposes of entertainment as well as marketing and advertising. Learn about Intel’s innovative drone technology and experience how Intel has partnered with different brands and organizations to dazzle audiences and achieve a new level of marketing and business results.
Presented By:
  • Cindy Ng, Head of Marketing, Intel Drone Group, Intel
4:15 PM – 4:45 PM
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TECH TOOLS THAT DRIVE EVENT EFFICIENCIES

Room: Lab 3
Event marketers often overlook technologies that transform the mundane into something special. Hilton at its Global Owners Conference created a high-touch gifting solution for 2,300 attendees—a digital concept store where attendees could see and touch an item, and then place that order via the conference app and ship the gifts directly home. Ninety-percent of attendees participated. In this session, learn how Hilton leverages tech tools to eliminate waste, create efficiencies and add elements of personalization throughout the event.
Presented By:
4:15 PM – 4:45 PM
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THE NEW RULES OF SOCIAL MEDIA: HASHTAGS, MEMES AND INSTRUCTIONAL VIDEOS

Room: Lab 4
Does your social media strategy feel stale? Liven things up with the latest trends and tactics that are resulting in creative, compelling and engaging social media content across the platforms. In this session, brush-up on the platforms, including choosing the right ones for your events, and learn the nuances to maximizing impressions. From the new rules for hashtags to creating memes to harnessing the instructional video trend, walk away with ideas and inspiration to take your content viral.
Presented By:
4:15 PM – 4:45 PM
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VR AND AR 101: HOW IT WORKS, WHAT IT COSTS, WHO’S USING IT

Room: Lab 2
Virtual and augmented reality are increasingly being used not just for entertainment, but to effectively communicate messaging, increase brand awareness, train, grow the sales pipeline, and much more. How do you get started leveraging it? Is it right for your brand? How much time do you need to develop it, and most importantly, what does it mean for your event budget? In this rapid-fire session, explore the ways businesses within a variety of industries are taking advantage of one of the most effective mediums of communication. Walk away with the checklist you need to begin incorporating these technologies today.
Presented By:
  • Tyler Gates, Managing Principal, Brightline Interactive
5:00 PM – 5:30 PM
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3D SCANNING IN EVENTS: HOLLYWOOD VFX MAGIC FOR EVERYONE

Room: Lab 5
If you think computer generated imagery (CGI) is only for Hollywood, think again. Some of the world’s biggest brands are using VFX and 3D scanning in events to create hyper-personalized content, like “avatar scans,” that are shareable, unique and life-like. In this session, learn the secrets behind this technology that has been an essential component in creating some of our most favorite movie scenes—and how it’s transforming event engagement. From the algorithms to the costs to building a storyline around the content, walk away with insights to give your activations that special effect.
Presented By:
5:00 PM – 5:30 PM
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HOW TO MAKE YOUR EVENT ‘TRENDING’: SOCIAL MEDIA AT SHRM

Room: Lab 1
The SHRM Annual Conference & Exposition by the Society for Human Resource Management is the largest HR conference in the world with 22,000 total attendees, including 17,000 HR professionals, 700 exhibitors, 600 vendors and 200 concurrent sessions in six tracks. In its 70th year, the conference has seen itself through marketing evolutions and today, technology plays an important role in its operations and engagement. In fact, SHRM annually trends on Twitter—not bad for a show on human resources. In this session, peek inside its playbook to learn how SHRM invests in social media, and the team, the tools, filters and content strategies it develops to drive amplification surrounding the annual affair—and beyond.
Presented By:
5:00 PM – 5:30 PM
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INSIDE ARBY’S #MEATSWEATS: ANATOMY OF A BUZZ-BUILDING CAMPAIGN

Room: Lab 4
Feather ruffling, social media currency and exclusive merchandise in the form of a custom head-to-toe apparel item featuring photorealistic images of Arby’s signature meats were just a few of the key ingredients to Arby’s award-winning #MeatSweats campaign. Go inside the conception and execution of the program, which challenged consumers to post their most epic "Meat Feats" in 2017. Learn how the right selection of media and influencers sent it viral, and how you can take your next crazy idea to new heights, under budget and authentically. Come prepared to win a coveted #MeatSweats suit for yourself. (Oh, yes, it’s happening.)
Presented By:
  • Tim Dyer, Chief Storyteller, Manifesto
5:00 PM – 5:30 PM
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TREND WATCH: 10 TOOLS FOR BRINGING MIXED REALITY INTO YOUR EVENTS

Room: Lab 2
Blurring the line between the real world and the digital one creates an immersive experience that consumers can’t seem to get enough of. Discover how virtual reality, augmented reality, projection mapping, digital storefronts and other in-demand brand immersion techniques have changed the way consumers interact with brands—and each other. Get a thorough overview of all the options and tools on the market—and the horizon for 2019—and how you can take advantage of these technologies to make your next event more engaging and successful.
Presented By:
5:30 PM – 7:00 PM
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HAPPY HOUR

Before you head out on the town, come and wrap up the day with your fellow attendees during our annual Happy Hour.

Wednesday | November 14

6:30 AM – 7:15 AM
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OPTIONAL WAKE-UP 5K RUN

Join other EventTech runners for three (or if you want, six) miles of networking. Each morning we will start at Caesars and take a jog amid some of Las Vegas’ best run routes. Group stretch in the Caesars Palace lobby at 6:20 a.m.; group leaves at 6:30 a.m. (There is no charge to participate but you must sign up online when you register for EventTech. No walk-ups will be accepted.)
8:00 AM – 9:00 AM
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BREAKFAST

Get up and come on down for a cup of coffee, some fruit, and many conversations with fellow attendees.
9:00 AM – 9:30 AM
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A VIRAL ARCHITECT’S GUIDE TO CREATING VIRAL VIDEO

Room: Lab 1
There IS a viral formula, and luck isn’t part of it. A viral architect who co-created the country’s top viral marketing agency reveals the blueprint for making your content go viral. You will learn the foundation for an effective viral campaign: Why great production values can be your worst enemy. How real vs. digital can win audiences and land media coverage. And most exciting… how viral thinking can update and energize a wide range of marketing and content. Get ready to take notes from one of the viral video world’s master blasters on usable viral tactics and strategies to unleash the power of valuable earned media.
Presented By:
9:00 AM – 9:30 AM
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EVENT DATA SECURITY: PROTECTING THE DATA YOU’RE COLLECTING

Room: Lab 3
As more and more event marketers utilize technology to collect everything from demographic to behavioral data at their events, it’s become even more imperative that they have a plan for protecting that data. This session will arm you with the steps, plans and processes you’ll need to ensure your event data is safeguarded from hackers and data breaches. Get up to speed on current security standards and certifications every event marketer should know about. Learn what questions to ask when looking for data security technologies. Walk away with a blueprint you can use to make sure your event data is safe and secure.
Presented By:
9:00 AM – 9:30 AM
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INSTAGRAM STORIES: CONTENT, INFLUENCERS AND BEST PRACTICES

Room: Lab 4
Instagram is the ultimate image platform, but as savvy marketers know, Stories are where brands can take engagement and amplification to the next level. From influencer takeovers of accounts, to additional Stories feature unlocks like external linking, to live streaming of events and Q&As and more, brands can connect on a more personal level with followers, and even make sales, on this platform. In this session, go beyond the filters and scenery, and get laser strategic about the features on Instagram your brand isn’t using, but should.
Presented By:
9:00 AM – 9:30 AM
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LEVERAGING TECHNOLOGY FOR BUZZ-BUILDING MOMENTS

Room: Lab 5
From a “Stranger Things”-themed ride that took passengers to the Upside Down (Eggos included!), to a tech wearable that let users request a ride simply by raising their thumbs, brands are mastering the art of using innovative technology to create unexpected and memorable brand engagements. Learn how to employ the latest technologies to bring to life buzz-building experiences that generate excitement around your brand. Get tips on how to match the right tech to your marketing objectives, and how to translate cutting-edge technologies into surprising, “must-share” live experiences.
Presented By:
9:00 AM – 9:30 AM
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NEW WAYS TO ‘PLUG IN’ YOUR SPORTS SPONSORSHIP ACTIVATIONS

Room: Lab 2
Smart sports marketers know the importance of bringing fans closer to the games they love and the athletes they admire. Thanks to technology, it’s becoming easier for brands to do both. Learn how the NBA’S Official Health Provider, Kaiser Permanente, leveraged its partnership with the NBA and imaging rights with All-Star Steph Curry to create an interactive, gesture-controlled sponsorship activation at NBA All-Star Weekend Crossover event where fans could step into the shoes of the famed point guard and compete for top score. Bonus: They could share the digital video of their round. Learn how it worked, what it cost and best practices to play in the digital sports sponsorship space.
Presented By:
9:45 AM – 10:15 AM
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ENCORE: 15 TECH TRENDS TO BET ON FOR 2019

Room: Lab 2
In what has become EventTech’s annual in-demand standing-room-only super guide, this fast-paced trend spotting session will take you around the world for a sneak peek at the latest and greatest technologies you’ve probably never seen before. Uncover macro trends in the industry, see how brands are tapping new technologies and walk away with a tablet full of inspiration, cutting-edge ideas and fresh technologies to try at your next event.
Presented By:
9:45 AM – 10:15 AM
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CASE STUDY: HOW DREAMFORCE USES TECHNOLOGY TO PERSONALIZE ATTENDEE EXPERIENCES

Room: Lab 1
How do you make the largest technology conference in the world feel meaningful, personal and connected? Salesforce’s massive Dreamforce campus engages its Trailblazer attendees across downtown San Francisco and more than 15 venues. Step inside the event’s operations and see how Salesforce designs the experience, leverages technology and data to personalize event navigation, creates real-time recommendations, gamifies the experience and drives engagement with the brand through interactive spaces designed to foster human connections.
Presented By:
9:45 AM – 10:15 AM
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HOW TO CREATE A SOCIAL MEDIA COMMAND CENTER AT YOUR EVENT

Room: Lab 4
Go inside Cisco’s legendary Cisco Live social media strategy to find out why Cisco brought a social media response team out of the shadows and into the spotlight to create a Social Media Command Center on the show floor. See how addressing “triage” situations in full view of attendees can boost engagement and communications with attendees. And get insight on the value of transparency and why putting the team and the conversations on display increases loyalty and brand perception.
Presented By:
9:45 AM – 10:15 AM
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TREND ALERT: USING BLOCKCHAIN TO ENHANCE EVENTS

Room: Lab 3
Much has been written about the use of blockchain in cryptocurrency transactions. For the first time, anyone can communicate unique, authentic and trusted value without intermediaries. The phenomenon is poised to affect every industry, including events, as well as every government process as it gives birth to a new economy. The challenge: blockchain is complex, not many know how it works and, in the past, it has been nearly impossible to seamlessly integrate it into an event without burdening the consumer. In this session, learn about the uses for blockchain in events, who’s leveraging it, the keys to its success, and the latest interfaces for blockchain that your team needs to know about.
Presented By:
9:45 AM – 10:15 AM
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TRENDING: LEVERAGING HIGH-TECH ART INSTALLATIONS IN EVENTS

Room: Lab 5
The world of art, like everything else, has gone high-tech. From digital art walls and virtual reality paintbrushes to 360-degree overhead domes and live painting software, there is a wide spectrum of ways to connect with your inner Van Gogh. In this session, go inside the digital art trend and learn how these installations are not only about entertainment, but about bringing content and data to life. Walk away inspired to think creatively about how your brand’s and event’s marketing objectives can translate into high-tech art.
Presented By:
11:30 AM – 12:00 PM
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ESPORTS 101: GETTING YOUR BRAND IN THE GAME

Room: Lab 4
Have your clients or your boss asked you to give them some great ideas on how to do something related to Esports? If you don’t know the difference between League of Legends and NBA2K or who the Dallas Fuel are, then this workshop is for you. The complex landscape of esports can be a difficult one for the uninitiated to navigate and find a niche. In this rapid-fire overview of esports, learn what’s driving its popularity; who the fans, leagues, and teams are; how people in esports engage with one another and the opportunities for brands to engage. Come away from the session being able to talk the talk of esports and identify how your company can get into the game.
Presented By:
  • Joe English, Chief Creative Officer & Futurist, Event Futurist
11:30 AM – 12:00 PM
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VR AND AR CASE STUDY ROUNDUP

Room: Lab 2
Augmented reality and virtual reality have transformed the event space allowing consumers to digest visually rich and immersive content in new formats. See the latest examples of their use in events through case studies by brands like Toyota, FX Networks, and MasterCard, and how they are leveraging VR, AR, and mixed reality to sell products, inform consumers, and create social campaigns.
Presented By:
  • Bobby Ennis, Partner, EVP-Digital Experiences, Groove Jones
  • Dan Ferguson, Partner, EVP-Virtual Reality Strategy, Groove Jones
11:30 AM – 12:00 PM
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‘DIGITAL ERGONOMICS’ IN EXPERIENCE DESIGN

Room: Lab 3
With smartphones in our pockets and constant access to the web, we’re all jacked into the digital world 24 hours a day—and this requires experience designers to consider a new form of digitally focused “ergonomics.” From floor decals, hashtag signage and guided selfies to screen-less digital experiences, augmented reality layers and more, learn through leading case studies how to create spaces that allow attendees to express themselves easily, digitally, and with as little friction as possible.
Presented By:
12:00 PM – 1:30 PM
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EXPERIENCE DESIGN & TECHNOLOGY AWARDS LUNCHEON

Come join this year’s “best and brightest” as our editors hand out this year’s winners of the Experience Design & Technology Awards, recognizing the best use of design and technology across live events. Cheer on the winners. See some of the case studies. And network with your peers at this industry spotlight event. Included with All Access Wednesday registrations. Lunch-only tickets available for $285 and tables of 10 for $2,500.
1:30 PM – 2:00 PM
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ENCORE: GENERAL DATA PROTECTION REGULATION (GDPR): SIX MONTHS LATER

Room: Lab 3
The Royal Wedding wasn’t the only distraction from “across the pond” last May. The GDPR took effect, and unless you’ve been on a digital cleanse, you’ve at least come face-to-face it in some sense: from websites revising their privacy policies, mobile apps asking you to accept their new terms and conditions, and countless consumer brands emailing you to let you know that your data is safe and that you are allowed to unsubscribe. In this session, get an update on the first six months of this new rule, and what you need to know as you use new or existing event technology. Review case studies of non-compliance as well as best practices. Learn about the data flow and mapping and requirements for collecting information, processing and sub-processing data, email and hard copy communications and file sharing. Remember: You can’t assume your attendees and app users aren’t residents of the European Union.
Presented By:
1:30 PM – 2:00 PM
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HOW TO SURPRISE AND DELIGHT WITH TECHNOLOGY

Room: Lab 5
Marketers know how important emotional connections are, which is where surprise and delight experiences come in. These tactics generate a boost of interest and excitement, and often, can take a person from a consumer to a brand loyalist. In this session, learn how to succeed in the art of surprising and delighting through apps and algorithms that play matchmaker through Instagram feed analysis, vignettes that have consumers throwing jabs at a punching bag to trigger facts and data displays, and a crystal ball live-wired by touch and movement. Most importantly: learn how to map these strategies back to your company’s objectives.
Presented By:
1:30 PM – 2:00 PM
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NEXT-GEN PHOTO MOMENTS FOR EVENTS, RETAIL AND BEYOND

Room: Lab 4
From events to retail, photo moments are everywhere—but are you getting the most out of them? In this session, hear from the company powering the immersive retail experience at Samsung 837 in New York City about the latest tools for capturing dynamic content and images across all experiential environments, from activations to retail to special events. From selfie balls (used by Diplo and Michael Kors) to custom filters to understanding user behavior, walk away with tools and ideas for a fresh take on shareable moments, and how cameras help drive conversion from offline to online.
Presented By:
1:30 PM – 2:00 PM
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TACTILE TECHNOLOGY: STRATEGIES FOR MULTISENSORY CONTENT

Room: Lab 2
Experience builders often talk about events that “touch” consumers and engage them on various levels. But what about event experiences that consumers can actually touch to transform the atmosphere, inspire content or personalize the space? In this session, learn about the different tools and techniques that leverage tactile technology and bring a multisensory element to content. From gamified projection to facial and object recognition to interactive touch tables walls and scenic, explore the marriage of digital and physical—and touch.
Presented By:
2:15 PM – 2:45 PM
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ENCORE: THE STATE OF INFLUENCERS: HOW TO SATISFY THE BRAND, THE CONSUMER AND THE FTC

Room: Lab 5
Thanks to the FTC’s crackdown on some influencers not using clear disclosures, the influencer space has been legitimized and is now receiving global attention. Indeed, the playbook for partnering with influencers continues to evolve as these business partnerships continue to play a crucial role in brands' abilities to make authentic connections with today’s consumers. In this session, learn the latest best practices for identifying and vetting influencers, contracting them and developing a mutually beneficial content plan that plays by the fed’s rules while delivering viral returns.
Presented By:
2:15 PM – 2:45 AM
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CASE STUDY: THE MACALLAN’s GALLERY 12 AUGMENTED REALITY EVENTS

Room: Lab 1
Learn how The Macallan live-wired the old-world techniques of whisky making with augmented reality overlays—and engaged influencers and a new generation of whisky drinkers in the process. Take a deep dive into the Gallery 12 modern art gallery experience that traveled to five cities with physical installations that, with the help of Microsoft HoloLens, triggered AR visuals to entertain and educate attendees on the ingredients and processes that make The Macallan unique. Walk away with insights and best practices for leveraging AR with purpose in events.
Presented By:
2:15 PM – 2:45 PM
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HOW AR AND AI CAN INFLUENCE THE ATTENDEE JOURNEY

Room: Lab 2
The average attention span is down to eight seconds, but a recent study released by Columbia Business School confirms augmented reality dwell time is 75 seconds on average—an almost 10-times improvement. This drastic shift in consumer’s attention gives brands an opportunity to be more impactful. In this session, learn how to leverage AR to increase foot traffic, optimize attendee interactions and cultivate meaningful data to increase lead gen and sales. Then, take a crash course in integrating artificial intelligence to respond to consumers’ real-time wants and needs, and wrap it all up with a primer on how to map it all back to driving revenue.
Presented By:
2:15 PM – 2:45 PM
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HOW TO TRANSFORM EVENTS INTO DIGITAL CAMPAIGNS

Room: Lab 4
Digital campaigns often serve as a catalyst for the live experience, bringing to life product and partner messaging with an event that effectively closes the loop on the program. But as content marketing becomes a key component of the mix, marketers are looking at events as the driver for content that provides amplification year-round. In this session, learn how Adidas generated authentic content at its top-secret Brooklyn Farm creator space in L.A., how Budweiser leveraged Instagram Stories at NBA All-Star Weekend and how Nike’s Air Max Day generated participation from emerging artists. Walk away with ideas on how to rethink and reengineer your engagement cycle using events that launch digital campaigns and leverage creators (who can also act as brand advocates), to create consistent content pipelines for your brand’s digital channels.
Presented By:
2:15 PM – 2:45 PM
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MICHELOB ULTRA CASE STUDY: KINETIC-POWERED EXPERIENCES

Room: Lab 3
Technology that tracks movement can enhance experiences in a number of ways, from building momentum and excitement to measuring the activity and amplifying the experience through the results recorded. In the case of a Michelob ULTRA fitness experience in L.A., sensor technology achieved both—and more. The activation monitored the intensity of participants’ workouts, which then powered digital signage within LA Live. The goal for consumers: To use their collective momentum to fill up four digital glasses with Michelob ULTRA and unlock happy hour. Learn how it was done, and walk away with tips and strategies to leveraging “movement” at events.
Presented By:
2:45 PM – 3:15 PM
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CAMPUS BREAK

Grab a refreshment, chat up fellow attendees and meet with the industry’s best technology partners in our Campus.
3:15 PM – 3:45 PM
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HOW TO DELIVER COMPELLING ROI YOUR C-SUITE UNDERSTANDS

Room: Lab 3
Event ROI: It’s every experiential marketer’s white whale. Sixty-three percent of event professionals cite ROI as their biggest marketing challenge. In this session, discover how with strategic planning, a shift in mindset and the right event technology, measuring event ROI becomes easier and one of the most exciting aspects of experiential marketing. Walk away with the tools and strategies needed to collect the right data, interpret the data and transform it into compelling findings your C-Suite decision-makers understand.
Presented By:
  • Becca Lyon, Senior Manager-Marketing Strategy, agencyEA
3:15 PM – 3:45 PM
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POWER SESSION: THE ART OF DIGITAL PERSUASIAN

Room: Lab 1
Power down your EventTech experience with a rapid-fire talk on using today's next generation of social media to drive conversations—and conversions. Entrepreneur and digital persuasion expert Erin Gargan King will discuss the evolution of influencer marketing, and the shift away from leveraging celebrities to taking advantage of "macro, micro, and every day" influencers to boost your social storytelling in a more authentic way. Walk away with a fresh set of objectives to begin to reimagine and transform your social event strategy.
Presented By:
  • Erin Gargan King, Author, "Digital Persuasion: Sell Smarter in the Modern Marketplace"
3:15 PM – 3:45 PM
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SAP SAPPHIRE NOW CASE STUDY: DIGITAL IMMERSION ZONES

Room: Lab 2
With a surge in attendance and a new brand narrative to rollout, SAP SAPPHIRE NOW this year created a conduit to engage attendees in the brand and messaging. A three-story, floor-to-ceiling digital immersion zone comprised of 7,500 square feet of LED screens helped bring stories of SAP customers to life and how SAP products are helping those businesses “run better.” In this session, go inside the creative process behind designing this monumental installation and formulating the content and stories, and understand how technology, overall, helps elevate the attendee experience throughout the show.
Presented By:
4:00 PM – 4:30 PM
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VISA CLOSING FIRESIDE CHAT

Room: Lab 1
The sponsorship space is evolving rapidly thanks to technology, and no other brand is proving the value of a strategic, live-wired sponsorship program better than Visa. From the Olympics to Super Bowl to the FIFA World Cup, and spanning 3D avatar scanning, contactless payment, personalized wearables, AR overlays and a sponsorship app (phew!), Visa this year deployed a number of cutting-edge technologies to enhance cardholder and fan experiences. In this show-closing fireside chat, we’ll crack open a few beers and crack open Visa’s playbook to discuss what all marketers can learn from the brand's leading-edge sponsorship programs.
Presented By:
  • Jenny Stahl, Director–Global Sponsorship Event Management, Visa

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