Opening Keynote: Inside Diageo’s Blockchain Strategy

chris-cable diageo

TUESDAY | NOVEMBER 13 8:30-9:30 a.m.



Chris Cable, Director of Data, Analytics and Strategic Planning, Diageo

While blockchain has seen a large amount of media attention due to price and ‘get rich quick’ schemes, its promise as a disruptive technology is often overlooked in marketing and its potential impact on event campaigns is hardly discussed. Kick off EventTech with a look into the future as Diageo head of data, analytics and strategic planning Chris Cable explores the high level benefits of blockchains, tokens and decentralization as well as how Diageo is on the forefront of integrating blockchain solutions into its strategic marketing decisions.

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